Earlier quoted context omitted.
That's exactly the point. Here this is the fireplace. You will find western style "fireplaces" in some new homes which are nothing more than show pieces to have cosy atmosphere but are utterly impractical for the task of heating the home. Now, what what we would call "heater" is usually placed in the basement for practical purposes. The ones I showed above are placed directly in living area and are way more efficient…
There are plenty of manufacturers making glass fireplace inserts that are designed to be combined with a heat accumulating flue systems. Romotop or Hoxter are examples of fancier ones. The finished stoves typically are specced to retain 50% peak heat output after 12h, 25% after 24h. Combined with automated dampers you just load the firewood, light it and can then basically forget about it as the automation takes care…
This is 101 of building a functional fireplace designed to heat the house.