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As an economics grad, I always wondered why online reviews existed at all. There's no skin in the game for anyone. If your neighbor recommends you a crap lawnmower, he'll have to explain to you why he thought it was good. You can ask him questions and compare his motivations to yours. He'll also end up living next to a badly mowed lawn if he doesn't put some work into it. The seller has every reason to pay people to…
I leave reviews for two reasons: To reward a seller when I really like something, and to punish a seller when I really hate something. Rarely in between. Well written reviews are a common good, and there is good reason to believe that leaving reviews encourages others to do the same, and that helps me, so I do it. Yes, I know there'll be fake reviews, but most of the time they are pretty easy to spot. Not least becau…
Why do you think any of the reviews on Amazon are real? I think any random review you pull up is more likely than not to be fake. Of course, we can't know for sure, but Amazon has simply lost my trust.
I no longer believe any of the reviews on Amazon are real, and Amazon will have to prove to me they are before I ever trust a review on that site.