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How Tim Cook transformed Apple after Steve Jobs

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241–250 of 327 posts

Re: How Tim Cook transformed Apple after Steve Jobs

#241

I think it’s naive to expect that American companies like Apple that outsource everything but design and software and reap enormous profits are going to be able to do this indefinitely. China is getting better fast at doing these things too and will have tremendous advantages when it owns the entire stack. If American companies want to stay competitive in the long run they’re going to have to break their addiction to…

Isn't this ordinary commoditization? Provided Apple keeps innovating, they'll keep ahead. They have a head start, and innovatiin is their corporate organizing principle, from hiring to advertizing. They leave commodity profits on the table. The danger is if China has a monopoly on know-how, i.e. if it's not a "commodity". But that doesn't seem to be the case. However, one day, the iphone will be "good enough", and cu…

The commodification argument. People have been saying the iPhone is good enough for a decade so far (in fact from before it even came out) and there's no sign of their losing their grip on the high end of the market. In fact this has been said generally about Apple computers since the 80s at least. Hence Apple's unofficial corporate slogan, "Proudly going out of business since 1976".

The fact is nobody even tries to do the level of integration between software and hardware that Apple does. It's hard to compete with an opponent when you don't understand what they are doing, or why they are doing it, or why it works and it's very clear their competitors don't understand any of those things.

As long as the competition sit on their hands following the 'theoretically' ideal business 101 commodification strategy, which hasn't worked for 40 years now, it will continue to not work. But here we are, generations of business managers at Apple's competitors have come and gone and the wait them out strategy keeps losing.

Re: How Tim Cook transformed Apple after Steve Jobs

#242
post #233

Earlier quoted context omitted.

Upgrades are hard even when they subtle. Iterating hardware is extremely complex. The internal layout of the phones changes every year and all the supply chain needs to get instructions to get the exact adjustments. New parts need to be procured. New software needs to be integrated and tested. Every year there are major software updates that launch new stable OS versions. Every year your ecosystem evolvez and you hav…

The parent comment makes it sound like a bad thing, but I kind of enjoy the current way of not feeling the need to buy the latest and greatest every year.

Chugging along with my iPhone 8. Screen is cracked and battery is getting worse, but the phone itself I have n problems with. If I could get the battery and screen replaced for relatively cheap I would, but as it stands that would cost me way to much compared to a new phone.

Re: How Tim Cook transformed Apple after Steve Jobs

#243

Apple is the best company in the world at operations. I don't know how they do it but: 1) Ever year they manage to diligently upgrade iphones/ipads, macbooks and watches. 2) Every year they make some progress in their quest of removing suppliers by becoming vertically integrated. They don't only remove the supplier. They beat their former suppliers specs. (e.g: M1 chip). 3) Every year they make some progress in their…

On 2)... TSMC produces the M1 and it will be interesting if they eventually enter the fab business... Apple is one of the few companies with the required capital. This is all on the heels of the news that Samsung is planning a foundry in the U.S.

Ive seen this suggested a few times and I don't believe it. Apple is only intersted in the latest cutting edge processes, those are the ones that give them competitive advantage. The problem is no process stays cutting edge forever. After a few years it becomes a commodity process.

That's not a problem for TSMC who has plenty of customers for commodity nodes, but it would be a millstone round Apple's neck. They don't want to be in the business of owning a commodity process line used by their competitors.

Re: How Tim Cook transformed Apple after Steve Jobs

#244

Earlier quoted context omitted.

Why wouldn't they just move production to another, cheaper country besides China? I think you are underestimating how much more expensive an iPhone would be if it was made entirely in the United States: https://fee.org/articles/a-made-in-america-iphone-would-cost...

They are starting to do that in India.

Only to avoid crippling Indian import taxes.

Re: How Tim Cook transformed Apple after Steve Jobs

#245

Earlier quoted context omitted.

Chinese smartphones are selling extremely well and are currently the top ranked camera phones. The reputation of other Chinese brands is getting better too. Here in Asia I see Chinese branded stuff everywhere. https://www.dxomark.com/rankings/ I remember back in the day "Made in Taiwan" or "Made in Japan" was considered a joke and mark of cheap products. That changed fast and to assume the same thing won't happen aga…

Chinese phones sell well because they are cheap. Apple has never had but a fraction of the market but has always made most of the revenues and profits because they dominate high end phones.

For a long time Apple made more than 100% of the profits in the mobile phone handset industry. That may appear to be impossible, but it's because so many of their competitors made losses and so had negative profits.

Re: How Tim Cook transformed Apple after Steve Jobs

#246
post #237

I think it’s naive to expect that American companies like Apple that outsource everything but design and software and reap enormous profits are going to be able to do this indefinitely. China is getting better fast at doing these things too and will have tremendous advantages when it owns the entire stack. If American companies want to stay competitive in the long run they’re going to have to break their addiction to…

How is moving manufacturing to the USA going to protect against China developing expertise in design and software? Also the whole made in China panic is overblown. Most of the value in the parts in an iPhone is sourced outside China. CPUs in Taiwan (used to be Texas), flash memory in Korea, Japan and the US, camera module in Japan, Gorilla Glass in Kentucky, Japan and Korea etc, etc. Final assembly is only worth a fe…

If Samsung can manufacture 80% of their smartphones in Vietnam on 300 million smartphones, I can see why Apple couldn't move all their manufacturing to Vietnam and India.

Re: How Tim Cook transformed Apple after Steve Jobs

#247
post #138

Earlier quoted context omitted.

Did Musk really say that? The one impression I get of Tesla in terms of manufacturing...even overcoming all those setbacks is how they promised they to would build ventilators for hospitals. Everyone Ooohhed and Aaahed over it. Tesla never produced any ventilators. They bought basically CPAP machines from China. And my current google says as of October, their partnership w/ Medtronics to produce ventillators never ma…

People in USA should really read about world war efforts. You had a typewriter company make the most iconic handgun of all time, and fledgling car companies building plane engines. It was a true feat of modern engineering, one I wonder if could ever happen again, given our lack of production prowess. The US now is full of product people who build overseas. While it's currently economically smart, it's a race to the b…

Surely it's a race out of the bottom (low value assembly) towards the top (high value design, prototyping, software and services). What's the value of racing back down to the bottom again?

I don't know the current BOM, but for most of it's history more of the value in the components in an iPhone was actually manufactured in the US than in China. Gorilla Glass in New York state, flash memory in Kentucky, the CPUs used to be made by Samsung in Texas. Final assembly is only a few bucks.

A friend of mine here in the UK said the same ting to me a few years ago, his 6 year old boy was playing nearby so I asked him. Which would you prefer for your son, a job in design or software, or a job on an assembly line?

Re: How Tim Cook transformed Apple after Steve Jobs

#248

Earlier quoted context omitted.

It is also partly marketing. Apple has a lot of other pieces of the puzzle like privacy and racial equality and other socio-political issues well rounded up. Loyal Apple fans and customers really like to identify with these principles. Apple does this really well and most Chinese companies are transactional in nature and have been adversely affected by many political and humanitarian issues that are part of their eth…

I find it hard to believe that people are choosing Apple products over competitors because of anything to do with "racial equality". Especially since most of the components are manufactured in China, therefore by buying an Apple product (or basically any other piece of modern consumer electronics), you're helping to fund a racist ethnostate that's currently committing genocide. What has Apple done to promote racial e…

It's worth noting that 80% of Samsung smartphones are manufactured in Vietnam these days. Something people often forget even in today's geopolitical environment.

I wish Samsung used that fact in their marketing, I think it would really play well.

Re: How Tim Cook transformed Apple after Steve Jobs

#249
Steve Blank compared Cook to Ballmer and analyzed the situation pretty well IMHO:

https://steveblank.com/2016/10/24/why-tim-cook-is-steve-ball...

TLDR: When the visionary CEO (Gates, Jobs) leaves, a guy from operations (Ballmer, Cook) gets promoted to CEO, and keeps doing what he does best, operate and keep profits climbing.

When the next CEO (Nadella, ?) comes, there can be focus on innovation again.

Re: How Tim Cook transformed Apple after Steve Jobs

#250

Earlier quoted context omitted.

>Their size How do you judge the quality and safety of charger purely by size? Is bigger safer, or is smaller safer? And if so, why don't other brands of the same size meet your quality standard based on that yardstick. >and demonstrated product quality in other areas Like their multi-year run of defective butterfly keyboards or hinge design that would cut through the MacBooks display cable over time causing the famo…

Safety != product quality like the examples you gave. Charger blocks is the one spot Apple doesn’t seem to fuck around because of the outsized brand impact it would have (see Samsung’s exploding batteries).

Anecdotal, but the only charger block I've ever had explode was from a MacBook. In its favour, it didn't fragment or catch fire. But as it shuffled off its mortal coil, the white plastic casing momentarily shone like the sun. Was pretty dramatic.
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