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Fake Amazon reviews 'being sold in bulk' online

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Re: Fake Amazon reviews 'being sold in bulk' online

#21

Earlier quoted context omitted.

It does affect the bottom line, though. Amazon used to be the place I went to learn about the quality of a product. If it looked good, well, here I was already on the product page... Now, with the counterfeit product problem I will no longer consider amazing for anything health, safety or food related. With the fake review problem, I no longer look at Amazon to figure out if a product is quality or not. Which leads t…

I agree with what you're saying and I use Amazon much less now too, but Amazon definitely monitors the numbers and they're making more money this way. Who knows how much they're trading long-term reputation for short term gains?

> Who knows how much they're trading long-term reputation for short term gains?

I think this is exactly the risk. Amazon didn’t become huge chasing quarterly or short term gains. The damage they’ve done to their reputation over the last several years may take another 5-10 years to show up in the numbers in a significant way, but by that point it’s much harder to turn around.

It’s hard to know what the long term damage will be, if any, though. I’m certainly not their representative median customer.

Re: Fake Amazon reviews 'being sold in bulk' online

#22

Earlier quoted context omitted.

It does affect the bottom line, though. Amazon used to be the place I went to learn about the quality of a product. If it looked good, well, here I was already on the product page... Now, with the counterfeit product problem I will no longer consider amazing for anything health, safety or food related. With the fake review problem, I no longer look at Amazon to figure out if a product is quality or not. Which leads t…

I have always found it best to ignore the good reviews and instead look at the negative reviews to identify patterns of complaints. If there is a pattern of failure ,quality, or issues and its not worth dealing with I wont buy the product. Also if the issues are common among vendors or products then I go with the cheapest. Why pay more if they are all crap or just as risky to buy and it sets a more accurate expectati…

Positive reviews aren't the only ones being spoofed though, with competitors often posting fake negative ones for other products [1].

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[1]: https://www.bbc.com/news/technology-54063039

Re: Fake Amazon reviews 'being sold in bulk' online

#23

I recently got an email offering 50% off a seller's products if I left a good review. This is happening on all marketplaces, not just Amazon. The only way I see to truly solve the problem is only allowing verified buyers to leave a review.

Buyers also get brochures with their product offering gift cards and the like for 5-star reviews, though.

Exactly. Crowdsourced reviews are easy to manipulate. On the other hand, a “review commission” isn’t practical either.

Re: Fake Amazon reviews 'being sold in bulk' online

#24
Reviews are broken. There needs to be a web of trust for reviews. I would weight a review from somebody I know or trust 1000x more than every Amazon or online review ever left.

It's not just store reviews that are broken - web search is also completely broken because of affiliate spam

I spent far too much time at the moment with each purchase researching and tracking down trusted reviews.

Re: Fake Amazon reviews 'being sold in bulk' online

#25
post #4

Of course they are, it's not like Amazon really cares much. With all the power of AWS and deep learning etc., identifying fake reviews should be a piece of cake if you are Amazon. It doesn't affect the bottom line, so why bother.

I guess I feel more comfortable commenting on this vs such posts about Google (my employer) because I don't have to worry about leaking anything important but this is absolutely not a piece of cake. Anyone who has worked on planet scale anti-abuse systems knows this is a very tough and never ending problem. You think there are obvious signals for good or bad - the 0.01% cases where this does not hold up turns to 20 m…

The mistake was in creating something planet-scale before having anti-abuse systems in place. In this regard, Amazon is very much not alone.

Re: Fake Amazon reviews 'being sold in bulk' online

#26
I don't understand how easy it could be to Google around a bit and find companies offering this service, but its seemingly impossible to stop at scale.

Employ a group of people to go undercover with these firms, who are purposefully violating your platforms TOS, and enact draconian measures against the brands your employees encounter.

The risk would quickly not be worth the reward.

Re: Fake Amazon reviews 'being sold in bulk' online

#27

I haven't used amazon in years and this was largely the reason why. After getting scammed a few times by products that seemed to have good reviews I decided to just keep shopping local instead where I can actually see the product and speak to human beings who used it. Amazon will forever be the one stop shop for cheap counterfeit shit until they actually address these issues.

Same. I canceled Prime two years ago, and haven't bought anything from Amazon in several months. I just buy locally now, and if I can't find something locally, I buy it from the manufacturer's website or a smaller reseller with a better reputation.

Re: Fake Amazon reviews 'being sold in bulk' online

#28
post #4

Of course they are, it's not like Amazon really cares much. With all the power of AWS and deep learning etc., identifying fake reviews should be a piece of cake if you are Amazon. It doesn't affect the bottom line, so why bother.

I guess I feel more comfortable commenting on this vs such posts about Google (my employer) because I don't have to worry about leaking anything important but this is absolutely not a piece of cake. Anyone who has worked on planet scale anti-abuse systems knows this is a very tough and never ending problem. You think there are obvious signals for good or bad - the 0.01% cases where this does not hold up turns to 20 m…

Amazon: send requests to your customers at random to review products they purchased (perhaps reimburse them for their time with a gift card). Post only those reviews.

Re: Fake Amazon reviews 'being sold in bulk' online

#29

I recently got an email offering 50% off a seller's products if I left a good review. This is happening on all marketplaces, not just Amazon. The only way I see to truly solve the problem is only allowing verified buyers to leave a review.

A verified buyer is nontrivial to determine. The purchaser could be under the influence and financed by the seller.

Re: Fake Amazon reviews 'being sold in bulk' online

#30
Amazon loves fake reviews as long as they are 5 star. The more it looks like people buying stuff using amazon are happy, the better that marketing is for Amazon. Look at all these people who are so happy to be buying stuff on Amazon, so much better than the alternatives.

Amazon could clean this up and then watch the average drop. From the removal of the fake fives but also it makes it look more "socially accpetable" to leave 4 and 3 star reviews. So it costs Amazon to do the right thing by the people parting with money for stuff so they don't.

Amazon are well aware of /their/ incentives and when their incentives align with what looks to me a lot like fraud they'll play the plausibly deny game.

Or perhaps I'm wrong they don't know and there's nothing they can do. Amazon employees will probably confirm that.

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