> [..] mainstream press still needs powerful people—quite literally, in the case of the Post, as it’s owned by the world’s richest man, Jeff Bezos, who is no fonder of difficult stories about his companies than any other billionaire.
There's your first problem. MSM got into bed with the people they are supposed to report on. In the recent case of the GME stocks story, the MSM literally reported fake news about WallStreetBets (WSB) pushing silver. This story didn't come from Reddit, it can only have come from sources close to the hedge funds, and then it was uncritically pushed out across the board.
The MSM often work closely with political parties, specifically the Democrat party. The recent Time article on the so called 'shadow campaign' was written by the author (Molly Ball) of Pelosi's 2020 biography. That job was not just given to anybody, she was heavily vetted. These people all run in the same circles. How on earth could you ever trust Molly to report unbiased on Trump or the Republican party? How could ever trust her to report critically on Nancy Pelosi or the Democrat party? She's not going to bite the hand that feeds her.
> When Elon Musk can say whatever he wants to forty million Twitter followers at any time with no filter, it is little surprise that he does not feel compelled to listen to unpleasant questions from some reporter who wants to know why he busts unions and wildly accuses people of pedophilia.
They do realize that journalism still happened before Twitter? It just actually required hard work, instead of spending time on Twitter all day watching hash tags. It was called 'investigative journalism'. There is absolutely nothing stopping them from doing this again.
I also suggest that every other company shutdown their social media accounts immediately. You cannot make a political statement without alienating some of your customers, no matter what the subject. Most high-profile interactions will likely be very negative. Few people logging into Twitter to say "thank you, it worked exactly as it should, for the n'th time in a row". There was a time when customer service was dealt with privately, rather than having all of your mistakes aired publicly. Currently, the only way possible to get issues resolved regarding Youtube for example is to publicly shame them on Twitter - _this_ is the system they have actively encouraged.
> Donald Trump, unfortunately, looms large in this. His imperviousness to the usual blows from the press was evident five years ago.
The damage to your publications were done long ago, you just only realized it then. You can't convince Republicans that Trump is bad, if no Republicans consume your media. They have switched to alternatives and you need to figure out why.