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EU privacy agency urges more safeguards to curb U.S. tech giants

reuters.com

51–60 of 171 posts

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#51

Earlier quoted context omitted.

can't google just threaten to pull out like they did in australia?

That could indeed potentially create a little bit of friction for a few weeks before everyone had replaced their services with different solutions.

Like what solutions? Have you tried these "solutions"? I live in one of the countries which is special by having its own competitive search engine - and it's truly bad compared to Google. If we're going back to that, I am going out of EU.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#52
post #47

People. Just. Delete. Your. Cookies. Regularly. I am baffled about the crazy amount of debate and technical solutions to a problem that was solved the moment Cookies were invented. In the 1990s I suppose.

This is not productive to this conversation. Please don't propose technical solutions for things that should be solved by law. Protection should be the default, and not up to your own cleverness vs. the cleverness of trillion dollar industries. If that is the fight you have to fight, you will lose either immediately or eventually (see also the next point). Please don't propose technical solutions that are mostly inef…

It's the other way around. Things with technical solution should never be solved by law. Lawmakers and law enforcement is absurdly expensive and law has unforeseen side effects, we should use that only when absolutely necessary.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#53

What the EU should really do is fine / tax monopolists like Google and Facebook into submission then invest that money into the EU-based startup ecosystem.

can't google just threaten to pull out like they did in australia?

They can. They won't. EMEA accounts for 30% of Google's revenue.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#54
post #48

Earlier quoted context omitted.

And when effectively no users opt in to advertising, how does the search engine stay in business? It does actually cost money to operate a good search engine.

Make me pay for it. The ad industry's biggest accomplishment is making most users believe that they can have access to state of the art search engine, video streaming, messenging etc... for "free". It means that it's incredibly hard to compete with a different business model.

Would you pay, say, $120/year? What if it wasn't nearly as good as Google yet?

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#55
post #49
post #5

At this point honestly I just wish for a general ban on tracking ads of any kind. Just give me good old contextual ads and remove some MBs of js, with the only purpose of tracking me, from most websites of the internet.

The thing is these ads are not exactly effective either. I mean you'll read about the guru's with 90% conversion rate at 0.50c per click or some garbage like that but when you run them yourself, with what is considered a normal company (not a unicorn) you somehow find yourself with a They are crazy cheap though and essentially act like a TV/Radio ad. It's about getting repeated exposure, even if it's not a direct con…

It’s not like the current tracking adds are super efficient always. I searched for a new washing machine, found one I liked, bought it, and spent the next 3 months looking at washing machine adds.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#56
post #42

Earlier quoted context omitted.

And when effectively no users opt in to advertising, how does the search engine stay in business? A few years ago my response to this would be that I'd gladly pay Google $10/year for access to Search without adverts, but over the past couple of years that's changed. Google have become so utterly terrible at handling customers that I no longer would. I'll only use Google services if they're free. The idea that Google…

Google's revenue per user is unfortunately much higher than $10/year.

Do you have exact numbers? The estimates I've seen are about $60 per user per annum, so about $5 per month. That's for all services, not just search.

So for less than a Netflix subscription you have Youtube, Gmail, Search, Drive, Translate, Calendar, Maps, Photos, Hangouts and more. Services that many people use regularly.

It wouldn't be hard to argue that any of these products is worth a lot more than $10 a year, but convincing users at large to go down that route will be a challenge, undoubtedly.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#57
post #42

Earlier quoted context omitted.

And when effectively no users opt in to advertising, how does the search engine stay in business? A few years ago my response to this would be that I'd gladly pay Google $10/year for access to Search without adverts, but over the past couple of years that's changed. Google have become so utterly terrible at handling customers that I no longer would. I'll only use Google services if they're free. The idea that Google…

Google's revenue per user is unfortunately much higher than $10/year.

It's not that much higher though. Back of napkin tells me that it's like 60$

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#58
God no. Governments absolutely suck at changing the incentives to deter bad behaviour. Do we really want more cookie banners and GDPR consent forms?

Maybe I'm missing something, but why can't we block all forms of stateful identifiers to third-party content? First-party cookies, localStorage, etc only. Is there some big legitimate use case I'm not seeing?

Having said that, I'm sure if they were blocked, tech companies would just provide an SDK that passes through first-party state so companies could continue the status quo.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#59
post #52
post #47

Earlier quoted context omitted.

This is not productive to this conversation. Please don't propose technical solutions for things that should be solved by law. Protection should be the default, and not up to your own cleverness vs. the cleverness of trillion dollar industries. If that is the fight you have to fight, you will lose either immediately or eventually (see also the next point). Please don't propose technical solutions that are mostly inef…

It's the other way around. Things with technical solution should never be solved by law. Lawmakers and law enforcement is absurdly expensive and law has unforeseen side effects, we should use that only when absolutely necessary.

We'll probably disagree on this, but I think we're well past the point where this is "absolutely necessary". Some of best engineering talent in the world is spent on engineering the internet to 1) misuse human psychological affinities to lure you in and keep you in and 2) build large profiles of you to make as much money from (1) as possible. Targeted advertising and the incentives it creates should be banned as a benefit to society.

Re: EU privacy agency urges more safeguards to curb U.S. tech giants

#60
post #48

Earlier quoted context omitted.

Make me pay for it. The ad industry's biggest accomplishment is making most users believe that they can have access to state of the art search engine, video streaming, messenging etc... for "free". It means that it's incredibly hard to compete with a different business model.

Would you pay, say, $120/year? What if it wasn't nearly as good as Google yet?

I'd happily pay that for a search engine equivalent to what Google was a decade ago.
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