Disclaimer: Own the dyson cool-tower thingy, not the heat/cool one (as it didn't seem worth the money IMO). It was $200-$300 cheaper iirc.
It does seem that they're comparing apples to oranges. Of course if you optimise for one metric ignoring the trade-offs and extra features: fixed air flow for a single given particulate removal measure, the cheapest solution that arrives at and maximises that metric is going to come out on top.
But if you consider:
- Hepa vs Merv
- Additional carbon filter
- Remote control
- Multiple pivot options
- Multiple power options
- In built sensors and real-time reporting for small particles, large particles, no2, volatile organics, temperature and humidity
- smaller horizontal footprint
- Smartphone integration + remote operation
- noise footprint
then "shock", you have to pay more to have those features! (and they do provide value).
Dyson certainly offers "I like to burn my money" options like many other companies, and they're not priced cheaply, but it's dishonest to review a sports car and a utility van on the metric of boot space and proclaim a "one little trick they don't want you to know about" type headline.
Also, I haven't seen anyone else tackle it: what the hell is up with this "corona-virus protection" hints and claims in this article? Is that not enough to set off most people's internal alarms that the article is quackery?