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Google could have killed Facebook with the flick of a switch

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Re: Google could have killed Facebook with the flick of a switch

#21

That so many smart and talented people choose to work on AdTech or systems that support AdTech is such a shame. That being said, I love these little anecdotes, they are super fun to read.

There are so many aspects of adtech that are ethically neutral. Just as advertising itself - there are even ads created by great creators that are works of modern art. It's only when it's abused adtech becomes evil.

> so many

Please name 5

Re: Google could have killed Facebook with the flick of a switch

#22

Earlier quoted context omitted.

There are so many aspects of adtech that are ethically neutral. Just as advertising itself - there are even ads created by great creators that are works of modern art. It's only when it's abused adtech becomes evil.

It may be "many" but it does not mean that the defining nature of advertising is ethically neutral. I think I just quote Banksy/Tejaratchi: "People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you're not sexy enough and that all the fun is h…

One time I saw a fascinating article about how scientists were working to grow skin complete with natural looking hair from stem cells for burn victims and such. I thought the article was really neat and I was in a hurry so I emailed a the link to myself.

The next time I logged into my gmail to read it I happened to be at a machine without adblock and I saw that google was serving me ads for garbage treatments for male pattern baldness.

Fuck you Google and your shitty advertising. There's nothing wrong with going bald and I don't need you to try and make me feel insecure about my hairline when I'm trying to read about scientists helping burn victims.

Re: Google could have killed Facebook with the flick of a switch

#25
I've heard, and keep hearing, so many stories about frustrations with Facebook's tools for advertisers that the situation described doesn't surprise me at all. Somehow this massive organization with >50 000 employees and billions of users can't seem to produce quality software that allows people to pay them for access to those users.

Small tasks turn into multi-day endeavors just because the tools keep crashing over and over again, losing all state. Managed advertising accounts just vanish from interfaces. Random buttons turn into "try again" roulette.

It's a good thing their ads are (apparently) effective.

Re: Google could have killed Facebook with the flick of a switch

#26

Quick note: it's an unfortunate fact of life that some engineers make a career of exaggerating things.

This is not that, though. I heard this story from people involved at the time, and it's not exaggerated in any way, shape or form.

But isn't it? I can believe people inside Facebook really thought it was a critical problem, but I don't see how it could have become any more than an inconvenience.

- There's a websql polyfill. I don't have experience with it, but it looks like a drop in replacement. This is such a strong counterpoint, the rest almost doesn't matter.

- Features tend to be disabled in Chrome with some advanced warning. Not overnight.

- websql is still enabled in chrome today

- if the api were disabled, ad customers could be directed to flip the feature switch in Chrome. If money is on the line, seems like an easy enough task.

Re: Google could have killed Facebook with the flick of a switch

#27
Ehehe nice story.

I remember when we were to be shut down by AWS because the bill was 2 months due and the administrative contact was a inbox nobody looked at. We discovered it by chance, doing a nightly maintenance: services started to disappear one after another (including the Redis that powered the login, we weren't able to login into the product for half an hour!). We immediately phoned AWS support and asked, no, begged them to turn them up again. They did and we paid everything the morning after.

Hadn't we been in front of the PCs doing the maintenance and witnessed as it was happening, we might have woken up the day after without an online bank (yes) because the production environment would have ceased to exist...

Re: Google could have killed Facebook with the flick of a switch

#28
post #3

Very interesting story! The title (Google being able to kill facebook) seems a bit exagerated though. If this app was so important (25 to 50% of all facebook revenues), and so important to customers (most powerful editor to manage ads), I'm sure if Google had disabled websql, they would have forked some older chrome / electron with websql support and bundle it with the app.

that would have made builds massive, unless you're referring to just the desktop experience...

I'm saying they would have find a way to deliver the app to customers, whether in desktop or web form. And customers would have downloaded the app if needed, as it seems to be the only powerful way to manage ads.

Re: Google could have killed Facebook with the flick of a switch

#29
It raises interesting questions of whether Google (advertising company) should be the guardian of the web's primary browser; strategically it could deprecate features direct competitors depend on (let's assume FB is now also a ad company). The fact that web's primary ad platform also owns the web's primary browser sure is "interesting". The inverse of that is that it might not have incentive to deprecate features - which Google the company / partners depend on or might not be able to deprecate due to legal consequences of doing so (shutting down 25% of FB's revenue might raise eyebrows in the gov).

Re: Google could have killed Facebook with the flick of a switch

#30

TLDR: Facebook built the app responsible for their entire ad platform on a chrome-only tech (WebSQL), and when it was deprecated, instead of dropping in a widely-used polyfill, they decided to do a major 3yr rewrite risking 25% of their revenue in the process. I guess this is the stupid shit that being "too big to fail" permits.

I didn’t know that such a polyfill existed but even so, that was pretty much my reaction. Facebook would be quite capable of developing one, and potentially a route there to something more service-based once the panic is dealt with.
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