Earlier quoted context omitted.
Their new slogan is hilarious. It's not even one slogan, it's three: * Respect the user * Respect the opportunity * Respect each other The first one is obviously a joke, because nothing says "respect the user" like canceling a beloved service with millions of users, or "updating" the product while losing half the features. The last one makes you wonder why they had to put it into a slogan. Isn't it the baseline expec…
A good slogan should have an inverse that is also a plausible slogan. E.g. "move fast and break things." Neither Google's new nor its old slogans are good according to this criterion.
Citation needed. This seems like an arbitrary criterion to me.
"Do not be evil" was a good slogan.