It's interesting to note the names of the companies in the article:
>> In China, Beyond Meat signed five major new partnerships, with Starbucks,
retailers Alibaba and Metro, distributor Sinodis, and Yum China (owner of KFC,
Pizza Hut, and Taco Bell).
>> In the rest of Asia, Thailand’s largest meat company, CP Foods (...)
>> In Latin America, Brazilian agribusiness giant Marfrig (...)
>> In Europe, the UK’s largest retailer, Tesco (...)
>> Dairy giant Danone (...)
>> Unilever shared that a third of its products are now plant-based. (...)
>> Danone declared its ambition to more than double its plant-based sales
>> worldwide (...)
>> In the US, Starbucks started selling Impossible breakfast sandwiches, as did
>> Burger King, while KFC began a new trial of Beyond Fried Chicken (...)
These are all the very same agribusiness colossi that are responsible for the
despoiling of land and the destruction of the environment by the most brutal
intensive agriculture and farming methods.
And it's these companies that are expected to solve the problem of mass food
production (plant- or meat-based) in a way that does not destroy the environment
even more and that respects the health and the nutrition needs of their
customers? I find that extremely naive.
Such companies simply want to sell the cheapest, lowest-quality food products for
the highest possible profit (Taco Bell! KFC! Burger King!). If they can claim to
protect the enviroment, even as they further brutalise it, then all the better
for their bottom line.