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Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

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Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#41

Its a canary of sorts; Netflix sold out.

If by "sold out" you mean focusing on delivering value to customers and investors instead of wasting money on frivolous and actually harmful designs, then yes.

If you want a company that didn't "sell out", check out WeWorks IPO docs.

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#42

I worked for a company that would spend hundreds of thousands of dollars on their annual report. Every year it was a big deal. There were meetings, interviews, photo shoots and a lot of late nights to make sure it was just perfect and on time. It was beautiful every year. Then one year a new Chief of operations was hired. She reviewed costs and saw that the creative department was too expensive. She closed it and out…

Seems like an interesting thesis to test. Does internal brand recognition (annual reports that consumers probably won't see) carry any weight? Because consumer brand recognition sure does.

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#43
post #5

Flashy 10-Ks are hugely annoying, especially in IFRS where there’s no standard. Give me tables all day every day. The lack of standardization in financial reporting already sinks enough of my time.

Is XBRL any good? I see more filings on EDGAR/SEDAR using that.

About 5 years ago I made an XBRL viewer. In a ton of reports I tested the data did not match the paper reports. After ruling out bugs in my own software I went as far as emailing a few companies investor relations departments and never got a response.

I hope things have improved in the years since but I doubt it. Nobody looks at the XBRL its just a regulatory box tick.

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#44
post #21

I worked for a company that would spend hundreds of thousands of dollars on their annual report. Every year it was a big deal. There were meetings, interviews, photo shoots and a lot of late nights to make sure it was just perfect and on time. It was beautiful every year. Then one year a new Chief of operations was hired. She reviewed costs and saw that the creative department was too expensive. She closed it and out…

Like everything, the fancy designed reports (annual or otherwise) come and go out of fashion. Yesterday it was a requirement. Today it is too expensive and the COO got credit for cutting expenses. Tomorrow the CFO is jealous of Company X's report and it's back.

Sounds like the newest buzz in biz - "Business Intelligence".

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#45
My guess is that Netflix was still trying to establish itself. Many investors probably were skeptical to invest in Netflix so they wanted to create something more splashy to engage people.

At some point Netflix went from a niche service to being a mature established company that people are going to seek out. The splashiness was no longer needed.

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#46
post #40
post #35

Reason: They used to be mailed out.

Did you have to mail them back when you were done reading?

Nah, sending them out was required [0] and the web wasn't the defacto medium for invesetor info not that long ago.

They were all pretty fancy [1].

[0] https://www.investor.gov/introduction-investing/investing-ba....

[1] https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2334524.m...

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#47
post #35

Reason: They used to be mailed out.

This strikes me as a very on-point answer. Other people have noted that "Annual Report" and "10-K" aren't precisely the same thing: the 10-K is the annual SEC filing, akin to the 10-Q filed quarterly. The annual report is what's sent to investors. It can just be the 10-K, but I've definitely seen many companies in the past that did what amount to full-color brochures. I'm pretty sure the phone company I worked at in the late 90s had very pretty ones, although not as witty as Netflix's.

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#49
post #21

Earlier quoted context omitted.

Like everything, the fancy designed reports (annual or otherwise) come and go out of fashion. Yesterday it was a requirement. Today it is too expensive and the COO got credit for cutting expenses. Tomorrow the CFO is jealous of Company X's report and it's back.

Sounds like the newest buzz in biz - "Business Intelligence".

Not new anymore, that started with the "Big Data" craze back around ~2012/2013.

But at the core it makes sense - it's just businesses making better use of the tons of data their systems are generating.

Re: Netflix's Annual Reports (10-Ks) used to be a work of art. What happened?

#50
post #29

Earlier quoted context omitted.

> It never came back. Just like any kind of fun left in the company?

True, once cost cutting started it became a drag to work for the company.

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