HTML5 for Mobile

#1

Post by rocksy » Tue, May 31, 2011, 1:40 PM UTC

Re: HTML5 for Mobile

#2

Post by draz » Tue, May 31, 2011, 2:11 PM UTC

I think the biggest issue for adoption is overlooked -- advertisers and monetization. Flash has been around for so long that the infrastructure has been built around it, and it's quite stable. As more companies learn how to harness HTML 5 for advertising purposes (with metrics, etc), we'll see more and more of it.

Re: HTML5 for Mobile

#3

Post by justinph » Tue, May 31, 2011, 2:29 PM UTC

This article is laughably light on specifics and big on meaningless sentences like 'HTML5 is an effective solution to the challenges of delivering content to smartphones in a consistent and efficient manner.'

Don't waste your clicks.

Re: HTML5 for Mobile

#4

Post by eli » Tue, May 31, 2011, 2:30 PM UTC

draz wrote: post #2

I think the biggest issue for adoption is overlooked -- advertisers and monetization. Flash has been around for so long that the infrastructure has been built around it, and it's quite stable. As more companies learn how to harness HTML 5 for advertising purposes (with metrics, etc), we'll see more and more of it.

Display advertising on the web has surely been around for longer than Flash?

Perhaps the style and metrics used in mobile ads needs some work, but I don't think HTML5 changes anything in any meaningful way.

Re: HTML5 for Mobile

#5

Post by cgarb » Tue, May 31, 2011, 2:33 PM UTC

justinph wrote: post #3

This article is laughably light on specifics and big on meaningless sentences like ' HTML5 is an effective solution to the challenges of delivering content to smartphones in a consistent and efficient manner. ' Don't waste your clicks.

Haha, the reason I love HN is because of vicious responses like this.

Re: HTML5 for Mobile

#6

Post by draz » Tue, May 31, 2011, 2:37 PM UTC

eli wrote: post #4

draz wrote: post #2

I think the biggest issue for adoption is overlooked -- advertisers and monetization. Flash has been around for so long that the infrastructure has been built around it, and it's quite stable. As more companies learn how to harness HTML 5 for advertising purposes (with metrics, etc), we'll see more and more of it.

Display advertising on the web has surely been around for longer than Flash? Perhaps the style and metrics used in mobile ads needs some work, but I don't think HTML5 changes anything in any meaningful way.

"Display advertising on the web has surely been around for longer than Flash?"

True, but pretty much only as static displays. I do agree, though, HTML5 isn't a game changer, just another means to deliver moving content (only open, and not proprietary to one company)

Re: HTML5 for Mobile

#7

Post by eli » Tue, May 31, 2011, 3:45 PM UTC

draz wrote: post #6

eli wrote: post #4

Earlier quoted context omitted.

Display advertising on the web has surely been around for longer than Flash? Perhaps the style and metrics used in mobile ads needs some work, but I don't think HTML5 changes anything in any meaningful way.

"Display advertising on the web has surely been around for longer than Flash?" True, but pretty much only as static displays. I do agree, though, HTML5 isn't a game changer, just another means to deliver moving content (only open, and not proprietary to one company)

Ah, I misunderstood. So you're talking about something like animations or even ads?

I could see how that could be a big deal for iPad users. But it doesn't seem like it changes the fundamentals of web advertising.

Re: HTML5 for Mobile

#8

Post by sp332 » Tue, May 31, 2011, 5:51 PM UTC

justinph wrote: post #3

This article is laughably light on specifics and big on meaningless sentences like ' HTML5 is an effective solution to the challenges of delivering content to smartphones in a consistent and efficient manner. ' Don't waste your clicks.

When the headline says "What You Need to Know" it doesn't really mean you.