I love this and I aspire to eventually, if I come out of the grinder with any ambition, drive, or passion left, do something similar. I abhor big corpratism, and love the way software can be independent and disconnected from it, if not usually in practice. I deeply admire Basecamp's style of "you don't need VC money, keep it small, keep building something useful that gets you paid." I want that someday but someday is…
Is Basecamp really the example to aspire to? Being the developer of Rails and ActiveRecord and fostering and milking that would be the software equivalent of Peter Frampton, and I mean that in the most positive way. I think we know that we’re not all going platinum. This article was about just “working on the song(s)” for the enjoyment of it, whatever that may involve, or that’s the way I took it.
It's not entirely fair thing to say as DHH's rise to fame was really on both fronts in parallel, actually I remember that one of the selling points for ruby/RoR thing early on was that "the basecamp was built on it". Most of people (me included) never even heard of Ruby before they've made it popular, and they could do that partially thanks to having an already very popular product built on it and big following of fans to their approach to business and software. It was before "the lean" ideas got popular, so it was all very new and revolutionary.