Google’s approach to replacing the cookie is drawing antitrust scrutiny

Post by JMTQp8lwXL » Thu, Feb 04, 2021, 1:10 AM UTC

ogre_codes wrote: post #57

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

Post by sidibe » Thu, Feb 04, 2021, 1:21 AM UTC

kevingadd wrote: post #12

MaxBarraclough wrote: post #10

Earlier quoted context omitted.

I'm reminded of a snarky libertarian quip: > If a big company charges more than the competition, they say they're illegally abusing their monopoly. > If a big company charges the same as the competition, they say it's illegal collusion. > If a big company charges less than the competition, they say it's illegal price-dumping.

This seems like it overlooks the obvious possibility of things that don't fall into any of those three categories...

Post by OptionX » Thu, Feb 04, 2021, 1:26 AM UTC

Post by sundvor » Thu, Feb 04, 2021, 1:28 AM UTC

0xy wrote: post #67

ogre_codes wrote: post #57

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

This is a good time to remind everyone that Google has planted a hard-coded "X-Client-Data" telemetry backdoor that is sent to DoubleClick domains, is never disclosed to users and is impossible to disable. The header, which is not available to any of their competitors, contains unique information about the install that could allow them to track people better than anyone.

Post by dwaite » Thu, Feb 04, 2021, 1:29 AM UTC

beagle3 wrote: post #75

adriancr wrote: post #62

Earlier quoted context omitted.

> increasingly unethical and invasive fingerprinting techniques to remain competitive. ... or serve cookies via first-party subdomain ... Also, hasn't Safari already killed third party cookies?

How do advertisers reconcile cloaked first party subdomains? It requires fingerprinting, or the first party to tell the real 3rd party (cloaked as a first party) things like email or real name, that can be cross referenced, no?