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Google’s approach to replacing the cookie is drawing antitrust scrutiny

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Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#71

Earlier quoted context omitted.

Then the advertisers need to trust the first parties.

or the subdomain goes to an advertiser server.

Yeah... we're all too lazy to relay our data through our own backends. I recommend this to clients but there's always some killer analytics feature that requires the JS integration.

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#72

Earlier quoted context omitted.

In a word, no. Google and other corporate monoliths like it depend on data, as much as they can get, as personal as it can be, and pervasive as the air we breathe. Consumers want privacy, control over their data, and the power to say no. The only sensible middle ground is for Google and others to be up front about the data, what they do with it, where it goes, etc. and the consumer having the ability to say no. Unfor…

I think you're projecting the HN crowd a bit here. The majority of normal people probably don't care as much about "privacy" as some of the vocal folks here do. I'm not making a value judgement on that, it's simply how it is. People want to use services like Facebook, Snapchat, Instagram or Google search/Gmail/Google Maps that have the functionality they enjoy. If those companies can show them targeted ads vs random…

I think it is clear that the public cares about privacy but only when they are fully educated about what a given platform is doing. The public is not reading the privacy policies, or looking at the app permissions or do anything really to educate themselves on all the ways Google, Facebook, Twitter, etc are abusing their data

But if a high profile news story comes out about some privacy issue they are outraged about it.

This shows a education / knowledge gap, I dont know how to close it, or if it can even be closed but to say "no one cares about privacy" I believe is false

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#73
This post got me into looking up what Google's privacy sandbox actually is. One proposal I found quite interesting was TURTLEDOVE, which proposes to move ad bidding onto the user device [1]. The current proposal of course uses bidding logic delivered by the ad seller. However, if this were to gain wide adoption, the step to imposing user control over bidding gets a bit smaller.

Imagine being able to tell advertisers "ok I'll look at any ad that pays me at least 50 cents" (~100X the typical price of an impression currently). If anyone wants to show you an ad at that price you know they think its going to be relevant. That's the kind of targeting I could get behind.

No chance that would actually happen though.

[1]: https://github.com/WICG/turtledove/blob/master/FLEDGE.md

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#74

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

> increasingly unethical and invasive fingerprinting techniques to remain competitive. ... or serve cookies via first-party subdomain ... Also, hasn't Safari already killed third party cookies?

I haven't had third party cookies enabled in Firefox for a decade. Google is coming late to this.

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#75

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

> increasingly unethical and invasive fingerprinting techniques to remain competitive. ... or serve cookies via first-party subdomain ... Also, hasn't Safari already killed third party cookies?

How do advertisers reconcile cloaked first party subdomains? It requires fingerprinting, or the first party to tell the real 3rd party (cloaked as a first party) things like email or real name, that can be cross referenced, no?

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#76

It is so annoying to see that HN and general media have collectively decided that Google and everything it does is evil, but honestly you have no idea how good you have it right now. Google is not abusing your user data like you are made to think. If you talk to a Google engineer, you would realise the countlesss number of measures they take to safeguard user's data - human access is next to impossible. Only machines…

I would say that we have different definitions of 'abuse' in the case of Google. Of course, Google doesn't sell your data directly to anyone, allow anyone to get your metadata, or allow anyone to view your data. In that sense, I also completely trust Google to be good stewards of my data. That said, while I agree that Google does not 'abuse' my data by giving it to others in any form, Google absolutely does use my da…

PLEASE DON"T USE ANY GOOGLE PRODUCTS. Problem solved.

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#77

Well, Google is first and foremost an ad-company, and obviously any method that improves profiling for selling ads is the way to go. Anything else would probably not please shareholders and investors.

Both are pleasing as a bearish investor: one results in lost profits and the other in lawsuits and regulation. It's just a matter of timing.

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#78

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

And Google is probably paying Mozilla so that they block those cookies too... I think that they might have paid them for other things too... like for blocking 99% of extensions on Firefox mobile (those are speculations, that are very probable).

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#79
post #67

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

This is a good time to remind everyone that Google has planted a hard-coded "X-Client-Data" telemetry backdoor that is sent to DoubleClick domains, is never disclosed to users and is impossible to disable. The header, which is not available to any of their competitors, contains unique information about the install that could allow them to track people better than anyone.

[deleted]

Re: Google’s approach to replacing the cookie is drawing antitrust scrutiny

#80
post #67

Google's way of leveraging their browser dominance to use 3rd party cookies as a way to gain competitive advantage: Step 1: Implement a whole new browser functionality where Google alone can track people. Step 2: Eliminate 3rd party cookies so Google's competitors have to create increasingly unethical and invasive fingerprinting techniques to remain competitive. Step 3: Increase advertising rates since they are the o…

This is a good time to remind everyone that Google has planted a hard-coded "X-Client-Data" telemetry backdoor that is sent to DoubleClick domains, is never disclosed to users and is impossible to disable. The header, which is not available to any of their competitors, contains unique information about the install that could allow them to track people better than anyone.

Google's response to this allegation: https://9to5google.com/2020/02/06/google-chrome-x-client-dat...

TL;DR, they claim that this header is sent to all Google-owned domains, and describes the feature flags that your browser has enabled, and it doesn't contain any PII.

Oh wait

They backpedalled on this by removing from the whitepaper their claim that the X-Client-Data field doesn't contain PII: https://vpnoverview.com/news/google-backpedals-on-claim-that...

Sigh.

I guess the closest thing to a defence to your argument one could mount is "That's not true, Chrome sends it to all Google-owned domains!" which is... not a defence.

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