Let’s say it’s January 9th, 2007 and Steve Jobs has just come off stage after the original iPhone announcement. You’re in charge of BlackBerry. What do you do differently?
Double-down on what people love most about your platform: BBM and make it cross-platform. Charge $0.99 after 1 year. Apple will be too inward to be competition for that.
My recollection of Blackberry from that time was the "killer app" was email on the go -- hence the term Crackberry and the publicity from Obama [1]
I didn't personally hear about BBM until the 2011 London riots [2]
I guess blackberry was aimed at two distinct types of customers -- teenagers using BBM, and white collars wanting to read their email on holiday
[0] https://www.flyertalk.com/forum/travel-technology/952359-tho...
[1] https://www.telegraph.co.uk/news/worldnews/barackobama/42072...
[2] https://www.theguardian.com/media/2011/aug/08/london-riots-f...