> This journey began some 27 years ago. Amazon was only an idea, and it had no name. It had a name, and that name was "Cadabra". It didn't become Amazon until Jeff watched a documentary about the Amazon River. His lawyer had already turned up his nose at "Cadabra", and Jeff was looking for something else. It's also worth noting that the idea didn't grow over time - Jeff always intended to build something like "Sears…
Something that always stuck with me is I remember reading in a book about the internet long ago about how innovative the name Amazon.com was and how it was the future of internet business. It said it needs to be more memorable. You aren’t going to buy your books on Books.com you are going to use Amazon. Turned out to be very right. And this was in the pets.com era. Everyone thought you needed the most generic name po…
Getting the initial traffic to your site was really hard in those days, the domain was really important for that.