I know Google/Stadia recently partnered with LG to bundle the Stadia app with LG TVs, but I wonder why Google doesn't do this with every TV manufacturers (save Sony.) If I were Stadia's marketing chief, I'd 1. Bribe the TV manufacturers to include the Stadia app 2. Advertise that the TV includes _a game console_ during TV commercials. 3. Allow the TV users to pay a bit extra ($20?) to buy a basic game controller. 4.…
As others have commented, it was pure hubris for Google (and Rick Osterloh) to believe they could just start a new game studio and use it to fuel growth of the Stadia streaming platform. Xbox surely would've died without Halo!
This "do it all myself" approach needs to start with building a massive user base upon which to lure other game developers and TV manufacturers - not the other way around. A telling sign is that the newest Google TV dongle doesn't yet support Stadia...
From a hardware technical standpoint, I think most TV manufacturers don't include a powerful enough SOC from which to run a Stadia app (e.g. a built-in Chromecast != Chromecast dongle). There's also some server-side compatibility issues that we're not aware of.