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Google Stadia shuts down internal studios, changing business focus

kotaku.com

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Re: Google Stadia shuts down internal studios, changing business focus

#61

Post by dleslie »

scep12 wrote: post #49
crucifiction wrote: post #45

Earlier quoted context omitted.

The reason they don’t push this is because Stadia, like a lot of things, is just a side project at google. It does nothing to drive significant new ad revenue, so it’s never going to get this kind of deep pocket investment.

Then why do it at all? What would possibly justify such a large investment of capital if Google didn't believe it to be a potentially nontrivial contributor of future revenue?

Because of how Google's internal performance evaluation works.

You need to ship and show user growth. You are effectively punished for making improvements and fixes that do not have a clear connection to user growth.

Re: Google Stadia shuts down internal studios, changing business focus

#63

Post by Lammy »

scep12 wrote: post #49
crucifiction wrote: post #45

Earlier quoted context omitted.

The reason they don’t push this is because Stadia, like a lot of things, is just a side project at google. It does nothing to drive significant new ad revenue, so it’s never going to get this kind of deep pocket investment.

Then why do it at all? What would possibly justify such a large investment of capital if Google didn't believe it to be a potentially nontrivial contributor of future revenue?

So another company can't.

Re: Google Stadia shuts down internal studios, changing business focus

#64

Post by LegitShady »

offtop5 wrote: post #37
wlesieutre wrote: post #20

Earlier quoted context omitted.

They didn't really build their own engine, they bought a re-licensable license to CryEngine, rebranded it to Lumberyard, and started their engine work from that. https://www.businesswire.com/news/home/20160209005740/en/Ama... This sale is speculated to have saved Crytek from bankruptcy, as they were failing to pay their employees at the time. Lucky for Crytek, and Amazon was probably thinking "man, we got a great dea…

I never understood why Amazon rolled another engine. Unreal and Unity are both fantastic. Let your dev teams pick from one of those two and be done with it. Unless your doing something really special theirs no reason to build an engine( if your goal is shipping games )

> I never understood why Amazon rolled another engine.

For the same synergistic effects as Epic and their game store + their engine. If you use epic's engine, they charge you less to sell your games. It's basically trying to incentivize selling on their platform and using their platform tools at the same time.

Re: Google Stadia shuts down internal studios, changing business focus

#67

Post by birdyrooster »

crucifiction wrote: post #45
guardiangod wrote: post #22

I know Google/Stadia recently partnered with LG to bundle the Stadia app with LG TVs, but I wonder why Google doesn't do this with every TV manufacturers (save Sony.) If I were Stadia's marketing chief, I'd 1. Bribe the TV manufacturers to include the Stadia app 2. Advertise that the TV includes _a game console_ during TV commercials. 3. Allow the TV users to pay a bit extra ($20?) to buy a basic game controller. 4.…

The reason they don’t push this is because Stadia, like a lot of things, is just a side project at google. It does nothing to drive significant new ad revenue, so it’s never going to get this kind of deep pocket investment.

I think they know that it’s a sub standard product that is “good enough” for today but it will never be good enough for a use case like VR. I think the future of gaming is in ultra low latency, high resolution experiences and people will look at Stadia like a silent film from the 1920s.

Also it’s clear that by getting rid of their reference developer they don’t have the appetite to dog food Stadia for themselves. There is a secondary and tertiary reason Apple and Microsoft write software for their platforms, it’s to 2) serve as a reference for other developers what is possible and 3) iron out the bugs in their SDKs.

Google doesn’t take that seriously and it shows us the Stadia is already starting to wind down.

Re: Google Stadia shuts down internal studios, changing business focus

#69

Post by psanford »

ntsplnkv2 wrote: post #60

I just don't see the value add of stadia. Can someone explain? Why would a gamer choose it over a PS5 or Xbox?

You don't have to buy any hardware to start using stadia from your browser. If you want to play on your TV the hardware is a lot cheaper than a PS5 or Xbox.

Its also nice to not have a large box hooked up to your TV.

Re: Google Stadia shuts down internal studios, changing business focus

#70

Post by Hadrianus »

Andrex wrote: post #47

From Kotaku[0]: > "The service’s best moments may have been when its third-party ports showed off the strength of the cloud gaming model, in which a game can run well on just about any device with a screen and a strong internet connection. Ubisoft games such as Assassin’s Creed Odyssey ran well on Stadia. Destiny 2’s Stadia support let players of that game drop in for an extra match or quest from their phone or lapto…

Phil Spencer is XBOX, Phil Harrison is Google
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