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Facebook testing notification to users about Apple privacy changes

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Re: Facebook testing notification to users about Apple privacy changes

#31

Post by lumost »

erentz wrote: post #18

What would happen if legislation were passed to ban all tracking, across the board? Perhaps also inclusive of limits on targeted advertising also (to reduce the incentive to gather personal data). It seems this kind of universal disarmament (so to speak) still leaves FB in the same dominant position from an advertising perspective. It has the same huge audience, and it’s advertising product is the same as everyone el…

There are a few factors at play here when it comes to advertising.

1) Digital is taking over all ad-channels

2) Digital ads can be tracked and attributed ways that were never possible with traditional media

3) It turns out most non-targeted ads aren't actually that effective, and aggregate ad spend is falling.

FB ads are effective and high value because of tracking. If tracking goes away, FB ad revenue will fall to that of banner advertising at roughly 1/100th to 1/10000th the price per impression that FB currently receives.

Such a change would effectively force a rethink of the entire consumer technology business, and see FB/GOOG re-structure to some form of subscription revenue or shutdown large feature sets and product offerings which would no longer be tenable.

Re: Facebook testing notification to users about Apple privacy changes

#32

Post by hourislate »

Do people who use facebook actually care about privacy?

I can't understand why any user would want to be targeted by tailored ads or any ads for that matter? It's psychological warfare with the goal of separating you from your money. Stop spending, you'll realize you don't need all that shit they try to peddle.

Less is more...

Re: Facebook testing notification to users about Apple privacy changes

#34

Post by randmeerkat »

meekrohprocess wrote: post #7
notyourwork wrote: post #3

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

People like you and I didn't decide that it was what we wanted. We just have no other options, because the companies which impose the terms aggressively snuff out or buy up their competition. I would argue that people are accepting these terms under duress; "consent" is the wrong word. The market believes that Facebook et al will be able to continue enforcing their will unilaterally, and that is good for the companie…

Everyone has options. I deleted FB years ago. No one actually needs FB.

Re: Facebook testing notification to users about Apple privacy changes

#35

Post by whammywon »

munchbunny wrote: post #2

I'm glad Apple is at least making sure users are aware that this is even a thing. While people on HN are much more likely to follow the issue and do something about it, a lot of laypeople are just vaguely aware that Facebook might be a privacy problem without really understanding what levers they have to manage it themselves.

Yes, but I think it would be a bit naïve to think that Apple is doing so out of the kindness of their hearts.

Apple already has access to all the metrics that Facebook would be interested in. It seems to me like this is a set-up for Apple to force FB to buy the data directly from them.

Re: Facebook testing notification to users about Apple privacy changes

#36

Post by dvfjsdhgfv »

naiveai wrote: post #21
notyourwork wrote: post #3

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

So that the ads are more personalized. I know this sounds weird, but if I'm going to get ads anyway, I'd like them to potentially be products I'm going to maybe have a use for and might make my life easier. I get the privacy implications, but asking "why would anyone agree to this" is kind of narrow-minded.

Tracking aside, I prefer not to have "personalized" ads for two reasons. First, they create another bubble based on their perception of me. Second, their personalization is so poor I sometimes wonder how come advertisers believe them.

And this is all assuming you actually want to see ads. I don't. It's only when I need to buy something I enter the buying mode: I disable adblockers and start doing research - this is the only small window when ads are allowed to bother me.

Re: Facebook testing notification to users about Apple privacy changes

#37

Post by afterburner »

naiveai wrote: post #21
notyourwork wrote: post #3

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

So that the ads are more personalized. I know this sounds weird, but if I'm going to get ads anyway, I'd like them to potentially be products I'm going to maybe have a use for and might make my life easier. I get the privacy implications, but asking "why would anyone agree to this" is kind of narrow-minded.

Funny, I feel the opposite. If they're going to try to manipulate me, I want it to be shitty and ineffective, not as effective as possible.

Re: Facebook testing notification to users about Apple privacy changes

#38

Post by ryanianian »

naiveai wrote: post #21
notyourwork wrote: post #3

Why would anyone agree to this? I don’t see a benefit to letting Facebook or any company track me across the internet. When did we ever decide this was what consumers wanted? Every time this topic comes up I check Facebooks stock price and realize how detached people are from facebooks revenue driven by the advertisement market.

So that the ads are more personalized. I know this sounds weird, but if I'm going to get ads anyway, I'd like them to potentially be products I'm going to maybe have a use for and might make my life easier. I get the privacy implications, but asking "why would anyone agree to this" is kind of narrow-minded.

There are many ways to have relevant ads that don't track you as an individual.

You may find that only 70% of the ads are relevant versus 75%, but you will not find that you've unwittingly given away your personal information for the pleasure of buying something.

Re: Facebook testing notification to users about Apple privacy changes

#40

Post by judge2020 »

hourislate wrote: post #32

Do people who use facebook actually care about privacy? I can't understand why any user would want to be targeted by tailored ads or any ads for that matter? It's psychological warfare with the goal of separating you from your money. Stop spending, you'll realize you don't need all that shit they try to peddle. Less is more...

The difference is that this will show up for every app that uses FB's audience network to show and make money from ads, so many mobile games will have this show after install.
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