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A Day in the Life of Your Data [pdf]

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Re: A Day in the Life of Your Data [pdf]

#41
post #22

Earlier quoted context omitted.

Again, it would be nice if you presented evidence of your claims.

It's called APNS, and the evidence is in the network traffic of every M1 mac and every iOS device. This isn't a secret, the way APNS works has been documented for years. Would you like a pcap? I can send you a pcap.

I would like a pcap.

Re: A Day in the Life of Your Data [pdf]

#42
post #5

If ads are just restricted to intent based on page/video/query, small advertisers lose out on effectiveness but is this is a big issue for big advertisers? I have read FB engineers comment on HN that FB has a long tail of advertisers. Is that why they are being more vocal out of all companies? In any case, I personally don't have a problem with ads as a revenue medium for companies, just the expansive data mining, es…

> If ads are just restricted to intent based on page/video/query, small advertisers lose out on effectiveness Any research proving this?

Just quoting FB's wording and my hunch. As the other commenter gave an example, if you have a niche product which only a fraction of people would be ever interested in, it would help if you can know who those are, and restrict targeting to them.

I can search for knitting needles or be viewing a knitting post on Instagram. If an artisan needle seller wants to target his product it doesn't help targeting people who are not interested into artisan stuff. So to maximize the ad budget impact the ads are better left targeted specifically to people who have a higher likelihood of buying artisan stuff. This problem doesn't affect some mass market knitting needle seller.

Re: A Day in the Life of Your Data [pdf]

#44
post #9
post #2

Apple knows they're going toe-to-toe with Facebook, and they don't seem to plan to lose.

This feels to me like Apple creating a convenient Orwellian enemy. They're not even competitors, because Apple doesn't have a social network, Facebook doesn't sell computers, and indeed Facebook is currently among the grossing apps in the iOS App Store, 30% of which Apple gets. If Facebook was as terrible as Apple makes them out to be, why would Apple allow Facebook in their App Store and take 30% of the generated re…

> This feels to me like Apple creating a convenient Orwellian enemy.

Apple isn't "creating" an enemy here. They aren't running full page advertising against Facebook. Apple is making it so users have to give permission before companies can utilize an API. Just giving that one power to end users has apparently scared the hell out of Facebook.

> ...why would Apple allow Facebook in their App Store and take 30% of the generated revenue?

Apple doesn't get 30% of Facebook's generated revenue. It gets 30% of sales and in-app purchases. Facebook doesn't use either as far as I know.

> If anything, the App Store made Facebook more popular than ever, so it's a "monster" that Apple helped create.

If they had perfect foreknowledge, Apple would likely have done this from the start. Steve Jobs made it very clear at the time that Apple itself should ask permission before collecting information every time. If they'd foreseen influential companies like Facebook creating APIs which were widely spread through the App Store, they'd have likely closed this door a long time ago.

Re: A Day in the Life of Your Data [pdf]

#45
It's a good pdf by Apple. And clearly aimed at Joe Public. Getting Joe Public to understand some of the damage being done via data mining is not easy. Policing abuse of that knowledge through unenforced laws, business ethics, or guidelines, has failed. Now Governments internationally are going to impose new laws on the giants. It'll level the playing field for those with already with ethical practices, but for sure, greater restrictions will be bound in to the new laws that spoil things for everyone, and it'll be within 12-24 months.

Re: A Day in the Life of Your Data [pdf]

#46
post #39

Earlier quoted context omitted.

> If Facebook was as terrible as Apple makes them out to be, Where is Apple doing this? Far as I can tell Apple are just saying that people don’t understand how their data is being used, and that companies should educate, and get informed consent. It’s Facebook that’s demonising Apple here, not the other way around. Other than in direct responses to attacks by Facebook, where has Apple even used Facebook’s name?

> Other than in direct responses to attacks by Facebook, where has Apple even used Facebook’s name? They don't have to use the name. Everyone including the news media knew that Apple was implying Facebook.

I’m not sure that’s true. All of Apple announcements seem to more broadly target the large data brokers you’ve never heard of.

Facebook seems to be making themselves look like the target for browny points, that plus their recent data fuckups means they’re probably the first name that pops into people heads when you say “abuse of peoples data”. But that’s just an inditement of Facebooks dodgy data practices, not evidence that Apple implying or targeting them.

Quite frankly I don’t think Apple gives a shit about Facebook. Why the hell would they? There’s no profit in targeting them specifically.

Re: A Day in the Life of Your Data [pdf]

#47

I think Apple will win this war and FB will lose. Nobody cares that small businesses benefit from targeted FB ads except FB and small businesses, customers certainly don’t, users don’t. The small group of users that would care about that is the same group that hates Facebook and Amazon already and won’t be persuaded by FB on this or really even listen. Apple’s argument is clearer and more directly benefits their user…

> Nobody cares that small businesses benefit from targeted FB ads except FB and small businesses, customers certainly don’t, users don’t. This is about Facebook, not small businesses. There is little evidence that small businesses will be significantly impacted by this. I'm sure some ad-supported developer firms will be hit, but most small businesses won't notice this.

They get hit indirectly, not because the small businesses sell ads - but because they buy targeted ads on Facebook (and those targeted ads work).

Edit: Smaller companies also rely on these IDs because they aren't able to track in other ways in the way that the large companies can.

That said, I still think this ad-driven model is bad and if it became non-viable I'd hope long term privacy restrictions would also make it non-viable for the large players too.

Re: A Day in the Life of Your Data [pdf]

#48
post #21
post #9

Earlier quoted context omitted.

This feels to me like Apple creating a convenient Orwellian enemy. They're not even competitors, because Apple doesn't have a social network, Facebook doesn't sell computers, and indeed Facebook is currently among the grossing apps in the iOS App Store, 30% of which Apple gets. If Facebook was as terrible as Apple makes them out to be, why would Apple allow Facebook in their App Store and take 30% of the generated re…

Because Facebook users are Apple customers. If Apple kicked Facebook off the platform you know as well as I do that the number of people screaming at Apple for doing so would be overwhelming. And that's before the media got involved. It's the lesser of two evils for Apple. So instead of pissing off their customers, they have chosen to piss off Facebook.

Apple kicked Parler off the App Store, and a lot of people are screaming at Apple, including powerful politicians.

In any case, part of my previous comment was noting how the decade+ of the App Store has actually contributed to and encouraged the advertised-financed "attention economy". Apple wasn't just an innocent bystander that whole time; they designed the platform and the App Store.

Re: A Day in the Life of Your Data [pdf]

#49
post #9

Earlier quoted context omitted.

This feels to me like Apple creating a convenient Orwellian enemy. They're not even competitors, because Apple doesn't have a social network, Facebook doesn't sell computers, and indeed Facebook is currently among the grossing apps in the iOS App Store, 30% of which Apple gets. If Facebook was as terrible as Apple makes them out to be, why would Apple allow Facebook in their App Store and take 30% of the generated re…

> This feels to me like Apple creating a convenient Orwellian enemy. Apple isn't "creating" an enemy here. They aren't running full page advertising against Facebook. Apple is making it so users have to give permission before companies can utilize an API. Just giving that one power to end users has apparently scared the hell out of Facebook. > ...why would Apple allow Facebook in their App Store and take 30% of the g…

> It gets 30% of sales and in-app purchases. Facebook doesn't use either as far as I know.

Facebook does have IAP, as already discussed in other sub-comments.

> If they'd foreseen influential companies like Facebook creating APIs which were widely spread through the App Store, they'd have likely closed this door a long time ago.

It's been more than 12 years since the App Store opened. Apple didn't need perfect foreknowledge to take action long before now.

Re: A Day in the Life of Your Data [pdf]

#50
post #22

Earlier quoted context omitted.

It's called APNS, and the evidence is in the network traffic of every M1 mac and every iOS device. This isn't a secret, the way APNS works has been documented for years. Would you like a pcap? I can send you a pcap.

APNS is the notification service? Notification tokens are randomly generated, and are refreshed regularly. I have heard zero suggestion anywhere that they would be used for any kind of tracking, other than routing notifications to the correct device.

>I have heard zero suggestion anywhere that they would be used for any kind of tracking Yet it could.

GP just said Apple has the info and it can't be turned off.

Which I find interesting in the context of the PDF above.

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