Apple knows they're going toe-to-toe with Facebook, and they don't seem to plan to lose.
This feels to me like Apple creating a convenient Orwellian enemy. They're not even competitors, because Apple doesn't have a social network, Facebook doesn't sell computers, and indeed Facebook is currently among the grossing apps in the iOS App Store, 30% of which Apple gets. If Facebook was as terrible as Apple makes them out to be, why would Apple allow Facebook in their App Store and take 30% of the generated re…
It's the lesser of two evils for Apple. So instead of pissing off their customers, they have chosen to piss off Facebook.