I'm personally not a fan of the author's writing style. You can fetishize minimalism and clarity to the point that it undermines your goal. But the content here is good. In TODO list form, I suggest anyone writing something think through: 1. Who are you writing to? 2. Why are you writing to them? 3. What do you want them to know? 4. What do they already know? 5. What style of writing is most effective for this audien…
> I'm personally not a fan of the author's writing style. Agreed. The paragraphs are too short and are not as freestanding as they should be. For instance the following should have been folded into the preceding paragraph, which provided the vital context: > But that’s often the cause of the failure. I also find it jarring to read a sentence beginning with and or but , although not everyone agrees with me that it's p…
If a person is using And and But equally, they just like the mental pause between their statements. The period is more of an ellipsis. If your reader needs a mental pause before an And, before a second piece of information, maybe your information is too dense and you should free the new information to stand alone. Possibly in a new paragraph.
As in, "The other thing that's cool about this process is that it also does blah. Which is useful for these reasons..."
I don't know how other people develop a theory of a system, but if you want to change mine, if I want to change mine, I have to 'walk into it' see what's wrong with it, deconstruct it and put it back together the new way. If you don't bring me through this, I'm going to make you stop talking, back up, and walk me through it anyway. Otherwise your next best outcome is that later than night when I'm brushing my teeth I realize you're right and we pick it back up tomorrow. If it's in writing, I can only make you back up by skipping back a few paragraphs, or writing a response that you may or may see. If your proposal is too woo, I'll just be writing you off entirely.