This smells like some really bold and really ridiculous PR attempt. "Ikea uses about one percent—yes, one percent—of the world's entire commercial wood supply. That amounts to about 17.8 million cubic yards of lumber last year. " [1] I guess they need this PR purchase to appease some eko organization. And this is equally ridiculous. Ikea is making furniture, something people really need. Why they have to explain them…
> Ikea is making furniture, something people really need. The problem is that, like with clothes, people THINK they need more and newer things all the time because Marketing tells them that they do. I read somewhere (can't find the link right now) that shit tons of clothes and other items are not laying around in warehouses not being sold (due to lockdown) and I don't see people walking around naked in the streets. S…
This is a problem with capitalism, not IKEA or clothing.