This smells like some really bold and really ridiculous PR attempt. "Ikea uses about one percent—yes, one percent—of the world's entire commercial wood supply. That amounts to about 17.8 million cubic yards of lumber last year. " [1] I guess they need this PR purchase to appease some eko organization. And this is equally ridiculous. Ikea is making furniture, something people really need. Why they have to explain them…
> Ikea is making furniture, something people really need. Why they have to explain themselves for doing something useful? What should they use to produce furniture? Would plastic be any better? Iron? Stone? Unfortunately we live in a world where virtue signaling is more important than actual virtues and winning arguments is more important than actual winning. Yes this is a PR thing and will help to create a positive…
Don't trees grow till they die?