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Firefox 85 cracks down on supercookies

blog.mozilla.org

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Re: Firefox 85 cracks down on supercookies

#231

Post by msl »

ericholscher wrote: post #187
ogre_codes wrote: post #48

These advertising networks are destroying web performance. Most of these "Supercookies" are optimizations to improve performance. By abusing them, advertisers have turned what should be a great performance tool into a liability. I know FF suggests this won't significantly affect most websites performance, but web advertising and trackers are already responsible for a huge chunk of performance issues already. Of cours…

We're trying to build an ad network that doesn't track users: https://www.ethicalads.io/ We talked a little bit about how these ads still work, even without tracking you. You might be losing 10-15% of revenue, but if you never had that revenue to start with, you don't miss it: https://www.ethicalads.io/blog/2018/04/ethical-advertising-w... I think the real secret is just to not become dependent on the additive revenu…

These are some of the only ads I see online these days (on Read the Docs, mostly). I don't use ad blockers, but I do use tracker blockers, and those block pretty much all ads, for obvious reasons. Not these ones, though. And that's how it's supposed to go.

Re: Firefox 85 cracks down on supercookies

#233

Post by [deleted] »

grishka wrote: post #204
andai wrote: post #189

Earlier quoted context omitted.

Some pages don't let you "Reject All" cookies, you have to uncheck them one by one, and there's literally hundreds of ad networks listed. It's spooky, I tell ya!

Use your browser settings to block third-party cookies altogether. And, better yet, install uBlock Origin and never see an ad again.

[deleted]

Re: Firefox 85 cracks down on supercookies

#234

Post by boogies »

grishka wrote: post #204
andai wrote: post #189

Earlier quoted context omitted.

Some pages don't let you "Reject All" cookies, you have to uncheck them one by one, and there's literally hundreds of ad networks listed. It's spooky, I tell ya!

Use your browser settings to block third-party cookies altogether. And, better yet, install uBlock Origin and never see an ad again.

Doesn’t Google grant itself first-party status by redirecting you through an advertisement domain? µBlock definitely is the king of ad blocking extensions — only the fork AdNauseam (https://adnauseam.io/) can compete, and that’s by both blocking ads and fighting back with obfuscating click simulation.

Re: Firefox 85 cracks down on supercookies

#235

Post by Nextgrid »

ericholscher wrote: post #187
ogre_codes wrote: post #48

These advertising networks are destroying web performance. Most of these "Supercookies" are optimizations to improve performance. By abusing them, advertisers have turned what should be a great performance tool into a liability. I know FF suggests this won't significantly affect most websites performance, but web advertising and trackers are already responsible for a huge chunk of performance issues already. Of cours…

We're trying to build an ad network that doesn't track users: https://www.ethicalads.io/ We talked a little bit about how these ads still work, even without tracking you. You might be losing 10-15% of revenue, but if you never had that revenue to start with, you don't miss it: https://www.ethicalads.io/blog/2018/04/ethical-advertising-w... I think the real secret is just to not become dependent on the additive revenu…

This is great. How are the ads paid for though - is it billed per click or per impression, or is it billed per an approximate amount of time the ad will be displayed for?

The problem with charging per click or impression is that you're vulnerable to fraud which means you either lose money/trust or you have to do invasive tracking to detect & prevent fraud (which you'll be unlikely to achieve as well as the big players - Google & Facebook - do). Charging per amount of time (regardless of actual impressions or clicks) doesn't have that problem.

Re: Firefox 85 cracks down on supercookies

#236

Post by zxexz »

mstade wrote: post #199
makecheck wrote: post #89

Earlier quoted context omitted.

Modern ad networks are essentially the “fax machine flyers” of old: someone you don’t know using your resources and your time, denying you use of your own resources temporarily, to send you something you don’t want. Except now it’s like every “normal” fax page includes 15,000 flyers.

I wonder how many people reading this comment are thinking, "what's a fax machine?" :o) I like the analogy, but I wonder how effective it is on anyone under the age of what, 35?

You might be surprised how many of us under-35s still have to use Fax machines on a regular basis ;)

Re: Firefox 85 cracks down on supercookies

#237

Post by jeanofthedead »

mstade wrote: post #225
warent wrote: post #83

Earlier quoted context omitted.

I run a network ad-block dns (pihole) and consistently 25-33% of all my network traffic is blocked as ads. It's much more than I ever imagined. Now I'm used to a different internet, when I'm using internet off the network it's like WTF is this?

I use NextDNS for this, it's brilliant. (I'm not affiliated with them in any way, just a happy customer.)

Same. I got tired of Pihole breaking for one reason or another (although I certainly adore the project). NextDNS works extremely well, provides a native app for every device, runs on my router, and is dead simple to maintain.

Re: Firefox 85 cracks down on supercookies

#238

Post by pants-no-pants »

mstade wrote: post #199
makecheck wrote: post #89

Earlier quoted context omitted.

Modern ad networks are essentially the “fax machine flyers” of old: someone you don’t know using your resources and your time, denying you use of your own resources temporarily, to send you something you don’t want. Except now it’s like every “normal” fax page includes 15,000 flyers.

I wonder how many people reading this comment are thinking, "what's a fax machine?" :o) I like the analogy, but I wonder how effective it is on anyone under the age of what, 35?

My bank still accepts fax documents. All I would have to do is find a fax machine ...

Re: Firefox 85 cracks down on supercookies

#239

Post by varenc »

pkulak wrote: post #215
JKCalhoun wrote: post #202

Earlier quoted context omitted.

Interesting. I would think though that the move to their own DNS servers could extend to their own ads as well — that is, cutting out the middle man that is Google/etc. I'm all for news sites, for example, hoisting ads if I knew they were getting the money from those ads, knew the ads were actually coming from their site.

Sorry, I didn't mean their _own_ servers, I just meant hard-coding 8.8.8.8 into the DNS settings, for example. I wonder if you could hijack those requests at your router and send them back to your Pi-Hole? But then they just switch to DNS over TLS...

I just have my network block outgoing DNS queries that aren’t from the gateway. But you’re so right that DoH is going to throw a wrench in this.

Re: Firefox 85 cracks down on supercookies

#240

Post by AndrewUnmuted »

ericholscher wrote: post #187
ogre_codes wrote: post #48

These advertising networks are destroying web performance. Most of these "Supercookies" are optimizations to improve performance. By abusing them, advertisers have turned what should be a great performance tool into a liability. I know FF suggests this won't significantly affect most websites performance, but web advertising and trackers are already responsible for a huge chunk of performance issues already. Of cours…

We're trying to build an ad network that doesn't track users: https://www.ethicalads.io/ We talked a little bit about how these ads still work, even without tracking you. You might be losing 10-15% of revenue, but if you never had that revenue to start with, you don't miss it: https://www.ethicalads.io/blog/2018/04/ethical-advertising-w... I think the real secret is just to not become dependent on the additive revenu…

There is no such thing as an ethical ad.

Advertising is a cynical deployment of our knowledge of crowd wisdom, media manipulation, and statistics to make people part with their money for things they wouldn't think they needed. Our economy can't handle this kind of reckless consumerism anymore.

Worse yet, we don't need advertising to bolster our media. Unfortunately, the media execs don't realize this yet.

All your metrics are fuzzy, your standards ridiculous. We have far better practices we can deploy than the ones the advertisers use.

Please, stop advertising to us. If that's all you plan to do with this new company, can you please kindly go away?

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