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Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

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21–30 of 256 posts

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#21

Have you tried Hydrow? Is it similar?

I think Hydrow is an awesome product. They've built something great, but very different. They focus on longer aerobic (cardio) workouts led by instructors, while we focus on anaerobic workouts that are intense, short, have high resistance, and in the from of video games, live races, and strength programs.

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#22

How long are your typical workouts?

While there is a good variety of longer workouts and content, our focus was creating really solid engaging HIIT (high intensity interval training) content. So short and intense programming was key for us. As a result, there are races that are only 30 seconds, games that have 2, 5, and 10 minute options and strength programs that range from 10-20 minutes. Our experience page outlines the workout types and lengths if you'd like to dive in https://www.avironactive.com/experience/

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#23

Long time high level rower here. Why make a new rowing machine when Concept 2 is the calibration standard all athletes use and has a relatively open USB interface? For those not in the know, rowing machines all have different calibrations. C2 is the standard because they're very consistent across machines and are by far the best made allowing for many thousands of hours of use without failures. Most experienced rower…

also a former rower - I don't think we're the target market. If you've never touched an erg, it might not really matter whether you start on a C2 or not. And I'd guess controlling the hardware also gives them more control over the entire user experience + their own costs.

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#24
Rowing is my favorite form of excercise, so this is an exciting product. I'm always telling myself I'll get a Concept2 when I can afford one (right now I have a cobbled together combination of two discount machines.) Can you compare your product to C2's offering? Exciting to see innovation in the rowing space-it feels pretty monopolized right now.

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#26
> I feel like sometimes this pisses the hardcore rowers off but I’m not a rower, I’m a tech guy. I also think fitness is important and have been working out all of my adult life.

Some other comments have mentioned the Concept 2 and how it's the standard. It sounds like you're actually targeting non-rowers who want a Peloton-like experience. (Sort of like how Peloton doesn't really target the cycling community). Is that how you're thinking about positioning?

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#27
post #19

Apple is currently the only company in the fitness world that can afford to force hardware and software coupling. You are not Apple. Peloton, which you compare yourself to, allows me to use my Life Fitness bike with their platform, and they even charge me about 70% less than they charge their own bike buyers. Hopefully this will soon sink in, there is a huge market of people who already invested thousands in their wo…

Was this always the case for Peloton though? They could expand to allow their platform to work on other equipment later but there might be enough early adopters to support hardware sales to start. Also, bikes are far more common first purchases for home exercise equipment so there are probably many more bikes collecting dust at home than rowing machines

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#28

Long time high level rower here. Why make a new rowing machine when Concept 2 is the calibration standard all athletes use and has a relatively open USB interface? For those not in the know, rowing machines all have different calibrations. C2 is the standard because they're very consistent across machines and are by far the best made allowing for many thousands of hours of use without failures. Most experienced rower…

also a former rower - I don't think we're the target market. If you've never touched an erg, it might not really matter whether you start on a C2 or not. And I'd guess controlling the hardware also gives them more control over the entire user experience + their own costs.

I see this as an insanely dangerous game. IME most non-rowers won't touch an erg without significant instruction/encouragement as they're technique dependent. Any that do will quickly figure out from anyone who has rowed that C2 is the standard and everything else on the market is flaming garbage.

Add to this that I could recreate this business using the C2 API in a couple weeks and suddenly have a market of everyone who owns a C2 (all the people in this thread complaining that it doesn't support their machine) along with a literal potential customer list available through C2.

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#29

Long time high level rower here. Why make a new rowing machine when Concept 2 is the calibration standard all athletes use and has a relatively open USB interface? For those not in the know, rowing machines all have different calibrations. C2 is the standard because they're very consistent across machines and are by far the best made allowing for many thousands of hours of use without failures. Most experienced rower…

> C2 is the standard because they're very consistent across machines and are by far the best made allowig for many thousands of hours of use without failures. Most experienced rowers won't touch anything other than a C2.

Most colleges also have a few Gamuts around. I actually think it would be really fun to do quarter mile sprints against real people on a Gamut-type erg with these kind of screens.

Re: Launch HN: Aviron (YC W21) – High-Intensity Peloton for Rowing

#30

Earlier quoted context omitted.

I really feel your pain on learning the manufacturing landscape, especially the point about manufacturers not being motivated by money. I'm about to launch something much less complicated than yours and I don't know how many times I've yelled 'do these people not like money?' after hanging up the phone.

Yea. No joke. I literally offered $25K on top to push our delivery up 4 weeks (beats flying it all over). They felt so disrespected I was ashamed.

I'm only dealing with European manufacturers, but I think it's the same everywhere. They're more worried about the downside of taking on a bad customer than picking up a little extra business.
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