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What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.
A really great resource is Google's Conversion University. They have video lessons and if you want a test you can take at the end to get certified. (disclaimer: I am certified) http://www.google.com/support/conversionuniversity/bin/reque...
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Most have websites and GA is a ridiculously popular analytics platform for websites.
Yes but why is it "Advanced Google Analytics for Startups" and not "Advanced Google Analytics" or "Advanced Google Analytics for Websites"?
What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.
Earlier quoted context omitted.
A really great resource is Google's Conversion University. They have video lessons and if you want a test you can take at the end to get certified. (disclaimer: I am certified) http://www.google.com/support/conversionuniversity/bin/reque...
What did you have to do to get certified?
Seldom any visitor converts on first visit and so it becomes extremely hard to calculate true conversion rate for different mediums in GA. How would you know which medium is most effective?
One major flaw with Google Analytics is its last click attribution which simply distorts your view of where traffic is coming from. If visitor first came via a Tweet, reads about your product and the next day he searches or types in your web address, GA would attribute the last traffic source as the real source of this visitor. You would never realize that it was tweet that brought him to the website. Seldom any visi…
http://code.google.com/intl/en/apis/analytics/docs/gaJS/gaJS...
I haven't worked with this setting myself so I can't say whether it works on all traffic sources or only campaigns. First Referrer information is stored in one of the GA cookies, so it's always available on the page, even if it's not getting passed to the GA servers. If you really wanted to get creative, you could yank it out of the cookie and throw it into a Custom Variable. This has the advantage of giving you First and Last Attribution, in different reports.
You should also have a look at my server-side Google Analytics client http://code.google.com/p/php-ga which opens the door for many many advanced usages.
A well written guide, but I'm not sure what it has to do with startups specifically, except for link bait
I think Abe Lincoln said "If you look for the bad in people expecting to find it, you surely will."
What are really good resources on using Google Analytics? I don't check more than my pageviews, referrers and popular search terms, but I know that barely scratches the surface of what it can do.
I'd say enabling e-comm in GA is extremely important. Then you'll have valuable data on conversion rates.
Conversion rates give you 'value': - 500 visits from source A, 10 sign ups, 2% conversion rate - 100 visits from source B, 10 sign ups, 10% conversion rate