Earlier quoted context omitted.
Damn, that whole comment section is an amazing time capsule of sentiment regarding Microsoft and other tech companies! Well worth a read.
This comment is amazing... "Microsoft recently came to my graduate school to recruit for user experience design and user experience research positions. 10 folks out of my program (about 25% of us) scored and interview. Every single one of us had no intention of working for Microsoft and joked about it intensely. Microsoft had be relegated to the realm of other boring places to do our type of work but that you intervi…
As someone who was there, I have no problem believing it.
If you were doing _anything_ that touched anything unixy in the 90s until the mid aughts MS wasn't just "uncool", they were actively "the enemy" directly competing against everything you did. After a while that adversarial relationship turned into joking with your peers about every mis-step they made. It didn't help that they seemed to make a lot of mis-steps and put a lot of effort into things that turned into dead ends.
They had to put a _lot_ of work into re-establishing their reputation this past decade.