Earlier quoted context omitted.
Precisely. And the fact is, enterprises seeing to make every support transaction a positive ROI are, in fact and in deed, penny wise and pound foolish. They will see an opportunity cost due to missed sales opportunity. They will see greater load due to people using an inferior process and poorly empowered people, repeatedly. They will see a diminished overall market perception. Their products will provide less value…
I generally agree with your arguments when the customers are medium to large businesses - and I assume that’s where your experience is. In the consumer and small business space the dynamics are very different.
Right now, I am in the small business space and rock solid support is how we are killing it.
Been there, very large, small, medium, consumer, b2b...
Don't tell me it can't or should not be done when billions land in accounts free and clear.
It can. Should.
I spend with those who get that first and foremost.