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$300 A day business but no idea how to market it

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$300 A day business but no idea how to market it

#1
Hi Folks. I am new here and I've spent the past couple of weeks just reading through all the insightful posts. The reason I am posting here is because I need help and I think you all are the right folks who can help me.

Two years ago, I created a balloon distribution business that was earning me upwards of $300 per day every day, but last November, I got into a terrible accident that has disabled me temporarily and I have not been able to do the work.

So I decided to write an 18 page report about my business and sell it on the Internet for a nominal price and also offered money back guarantee. I had someone setup a nice website that was linked to my paypal account and I placed ads on Google, Yahoo, and Facebook to attract customers. I spent $100 to advertise on each site and after my $300 was used up, I had received only 11 orders. Not only that but Google suspended my account for violating their terms of service.

Since then, I have tried various online marketing methods and sold over a 100 copies of my report but I feel like the amount of time I spend marketing the business simply does not justify the returns.

That's why I turn to you. For many people on this forum, marketing their skills and products online is a major part of how they earn their money so I am really hoping you all can shed some light.

Thanks -Samir

Re: $300 A day business but no idea how to market it

#5
If your business really works that well, start hiring people to replicate versions of it in their local area. Most people say they want to start a business, but very few are actually risk-tolerant enough to do it. So expand by hiring employees, rather than selling the dream.

Re: $300 A day business but no idea how to market it

#6
Not to offer any actionable advice, but $100 on adwords won't cut it for marketing campaigns and I suspect the same goes for Yahoo and Facebook.

If you can, I'd up your marketing budget.

Also, ebooks and the like really only work if you already have a reputation, either through blog followers, newsletters etc. There is a sea of how to make money on the internet type ebooks, so it's that much more difficult to market.

Re: $300 A day business but no idea how to market it

#7

Hi BasilAwad...these are simple balloons that you can carry in your hands, not the big ones that go on top of retail buildings. thanks -Samir

The reason I was asking was to see if there are any unique sites or online communities you could target yourself, but I'm still not sure which ones those would be. That type of advertisement costs money as well, but maybe there would be a higher click and buy rate.

Is there any way you could create a brand and make it a franchise? Then you could list it at franchise listing websites and maybe take a small royalty with a fixed payment.

If there any way you could structure your balloon selling expertise as a quasi employment/entrepreneurship opportunity, you could post job ads, which can be free (for example, my university job board is free). If this business is not very time consuming, maybe you could target college kids looking for good side money.

Re: $300 A day business but no idea how to market it

#8

If your business really works that well, start hiring people to replicate versions of it in their local area. Most people say they want to start a business, but very few are actually risk-tolerant enough to do it. So expand by hiring employees, rather than selling the dream.

I tried hiring people and even paid them well but couldn't find reliable people with decent customer service skills and this is the type of business where a small mistake can cause you to lose your client.

Re: $300 A day business but no idea how to market it

#9

Not to offer any actionable advice, but $100 on adwords won't cut it for marketing campaigns and I suspect the same goes for Yahoo and Facebook. If you can, I'd up your marketing budget. Also, ebooks and the like really only work if you already have a reputation, either through blog followers, newsletters etc. There is a sea of how to make money on the internet type ebooks, so it's that much more difficult to market.

You're right, it's very difficult to market the 'make money' type of ebooks and it seems that offering a money back guarantee is not enough. I am a nobody on the Internet but my business is solid and I just need to figure out how to convince people that I have a real proven way of making money.

Re: $300 A day business but no idea how to market it

#10

Hi BasilAwad...these are simple balloons that you can carry in your hands, not the big ones that go on top of retail buildings. thanks -Samir

The reason I was asking was to see if there are any unique sites or online communities you could target yourself, but I'm still not sure which ones those would be. That type of advertisement costs money as well, but maybe there would be a higher click and buy rate. Is there any way you could create a brand and make it a franchise? Then you could list it at franchise listing websites and maybe take a small royalty wit…

The idea is actually so simple, it would be difficult to turn it into a franchise or a quasi employment opportunity. The secret behind the business is What type of balloons to sell and which businesses to sell them to.
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