For many websites the Cert is owned by Cloudflare and shows Cloudflare as the Organization and not the website owner. In that case there is no way for me to figure out whether I'm on the actual site or a phished site.
For example see this (it is the Visa opt-out website that was posted a few days ago on HN): https://marketingreportoptout.visa.com/OPTOUT/request.do
Supposedly the above it authentic, but the Cert is showing Cloudflare as the Organization. Now unless the claim is that Cloudflare will never serve phished websites, which I doubt unless Cloudflare is doing a human validation for each client, this is a problem.