I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…
Are gaming enthusiasts a small market (in dollar terms)? I think the move is probably somewhat reasonable in terms of cutting costs, but I wonder why they didn't just license the technology to someone with experience selling to gamers (e.g. Corsair).
The latest consoles have SSDs+APIs that outclass anything available on PC today, so you might see fast NVMe SSDs as a requirement in the future. Even then, games will be optimized for the latency of SSDs, not Optane.
In short: No, that's not a market.