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Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

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11–20 of 57 posts

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#11

I'll miss it - we have a Virtualized Windows 2019 Server on it that reboots in 9 seconds. We set it to auto login and it's at the full in the desktop and ready to go. Hopefully Micron will introduce an equivalent version.

Surprised Optane would help that. I would figure boot would be mostly large reads, minimal writes, which flash would do just as well or better, especially on PCIe 4.0.

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#13
post #7

I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…

Are gaming enthusiasts a small market (in dollar terms)? I think the move is probably somewhat reasonable in terms of cutting costs, but I wonder why they didn't just license the technology to someone with experience selling to gamers (e.g. Corsair).

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#14
post #7

I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…

It made more sense a few years ago when they were only 2-3 times more expensive than flash. IDK if they could have predicted flash prices plummeting like they have, but for sure there's no worthwhile consumer reason to buy one now.

BTW, I don't think they ever made much difference in gaming. My understanding is that they were optimized for database like workloads, where you get lots of small disparate writes.

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#16
post #6

Since NAND business was sell to SK Hynix this was expected move.

They sold off the flash but not the Optane, yet it's the 100% Optane drives they cancel and not the drives that are 5% Optane. I don't see how this is expected.

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#17
post #7

I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…

Are gaming enthusiasts a small market (in dollar terms)? I think the move is probably somewhat reasonable in terms of cutting costs, but I wonder why they didn't just license the technology to someone with experience selling to gamers (e.g. Corsair).

>Are gaming enthusiasts a small market (in dollar terms)?

It is not, the problem is I have yet to see any evidence of benefits. Most consumer and Gaming are Seq Read, which is something modern SSD actually does better than Optane. So Despite Optane having 10x faster Random Read at Queue 1, there are barely any measurable differences in gaming load time or frame rates.

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#18
post #7

I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…

I don't think it's wise from a long term public good/civic good point of view for consumers to give any sort of apologetic consideration to the business reasons for consumer unfriendly moves.

The moment capitalism becomes an excuse for capitalism crony capitalism becomes inevitable.

The evils of market segmentation and to a broader degree "value-add" should not be legitimized.

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#19
post #7

I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…

NVME also wasn't as widespread as it is now, 3 years ago, when Optane was launching.

An enterprise grade NVME SSD closed that gap significantly with Optane drives, compared to regular SATA III SSDs.

Also, SSD flash controllers are now mature enough to the point where you can just throw a ton of low-grade flash at it, and have very respectable performance.

Re: Intel Kills Off All Optane-Only SSDs for Consumers, No Replacements Planned

#20
post #7

I'd like to express my thoughts on this, from business exec point of view. Consumer-grade Optane SSDs are not competetive with flash memory, simple as that. On performance and write endurance, flash-based SSD are "good enough", while also much better on cost-per-GB vs Optane. This reduces available market for Optane to gaming enthusiasts and similar customers - a very small slice of the total PC market. Now, for ente…

I don't think it's wise from a long term public good/civic good point of view for consumers to give any sort of apologetic consideration to the business reasons for consumer unfriendly moves. The moment capitalism becomes an excuse for capitalism crony capitalism becomes inevitable. The evils of market segmentation and to a broader degree "value-add" should not be legitimized.

Capitalism is neither good or evil, it is a neutral force that can be leveraged for both. I don't want to offer excuses, but rather find explanations. Imagine you are the CEO of Intel (or VP of that business unit) - what would you do in their shoes?
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