A friendly reminder that Japan's rent-a-family industry was completely fake: https://newrepublic.com/article/160595/new-yorker-japan-rent... Everyone loves stories about how weird Japan is (especially the Japanese), so these stories should be taken with a grain of salt.
That's really not what that article is claiming. It's claiming that a particular individual has lied about the industry and made it seem stranger than it actually is and the western media has sensationalized that even further.
There absolutely are rental services for boyfriends, girlfriends, mothers, fathers, etc. in Japan, they're just not as bizarre as some of these articles would lead you to believe.