It tends to happen any time something becomes trendy. Data science has/had a lot of hype over the last decade, and people seem to have an inherent tend to want trendy things to fail. Combined with that, you have a bunch of people hopping on the data science bandwagon, so you get a lot of grifters, snake oil salesmen, or simply individuals whose output is poor quality. Seems to have created a feedback loop, where there is always a new example of some AI solution failing, or a data science initiative that didn't work out that everyone can point at and say "See! I always knew this trend was dumb!".
Reality is that data science is here to stay. It's coming out of the honeymoon period, and things may never be as hyped up as it has been the last decade, but that's probably a good thing for the field. Everyone will probably move on to hating the next up and coming thing. I have a hunch it could be something in data engineering because, while not exactly new, it is absolutely the next "data science" in terms of demand, and with products like Snowflake having so much hype behind them, it seems the backlash will be inevitable.