I’ve some friends that works there, so I’m hesitant to say this, because I’m sorry for them, but Plaid is a terrible company. Their main product scrapes financial data from unsuspecting users that simply think they’re making a bank transfer and not signing away the privacy and security of their banking, 401k and trading information. https://twitter.com/seanieb/status/1298871471645761537?s=20
This is why Facebook is so pissed off at Apple that it dares to ASK users first.
"Most users aren't aware what data is gathered about them" is about 10x more accurate than "users don't care about privacy", even though it's the latter that gets repeated all the time (with some help from the surveillance companies themselves spreading this propaganda).