Granted, for this first case the bar was extremely high. You needed literal storming of the Capitol and a platform seemingly specifically targeted at those people for this to happen. However, now that the precedent is set, I would expect the bar to be lowered going forward. That creates risks that need to somehow be mitigated (and reflected in valuations).
Even for businesses that are not in such politically charged areas, I can easily imagine getting inadvertently tangled up in some popular issue and having vendors become targets of online activist (whether it's your own vendors, or whether you are a vendor to a target).
What are the best mitigations here, both technical and social? Vocally side with the popular issues, or try to stay completely out of them, to try to avoid becoming a target (e.g., social media presence)? Try to reduce dependence on cloud providers and vendors by building more in-house? How far would you have to go, since a colo or an ISP can drop you just as AWS can?