Everybody in the last few days was talking about Parler -- they got more exposure than ever in their life. The takedown from AWS was announced a few days before, so more users could register. Parler was running a "Verified Parler citizen" (wat?) campaign, to gather more personal data. And now, hackers conveniently exposed everything. Hackers are unpredictable, you know.
I am not defending the Parler audience; the honeypot was elegant, but is it ethical?