> Research actually backs up that deplatforming does reduce audience sizes for an outlet.
This research was done at a time when there was little to no backlash against Big Tech. When you factor in a billion+ people moving from one platform to another it is not the platform that is deplatforming users but it is the users abandoning the platform. I have seen it happen multiple times in my life: From Yahoo Messenger to Orkut, from Orkut to Myspace, from Myspace to Facebook. I have witnessed these shifts happen in India and it is crazy how quickly these platforms that had an established presence lose their dominance literally overnight. I bet that research you refer to hasn't included the Indian psyche in the mix. We move in hordes. All it takes is for one trusted and respected family member or relative to suggest jumping ship. Everyone just follows the leader blindly. Those companies that understand this psyche of Indians and cater to this mindset will do extremely well in India. But it is a double-edged sword. We don't have attachments to any platform. If we see that the platform is going against us, repeatedly, we just shift en-masse. I have seen it happen numerous times to know this time is no different (the most recent one that comes to mind is public orchestrated ban on TikTok after the Indo-China clashes. The Government was forced to ban TikTok after a majority of Indians demanded that it be banned). In few months WhatsApp will lose its dominance completely. The shift has only just begun.
If you don't believe me you can save this HN comment and revisit it in a few months from now.