Earlier quoted context omitted.
This is indeed a point of contention among different styles of whether software titles should be italicized. Though the position that they should uniformly be is the minority one, it is certainly used by some outlets with considerable weight, and I believe it to be the consistent one if titles of books and films are too. Some style guides make the even more inconsistent distinction that only titles of video games be…
The video games example seems consistent to me; we regularly italicize the names of plays (for example) but not the names of tools and businesses.
I do not italicize Google the company either, but I do that of Google the search engine.
The titles of scientific research papers are also typically italicized.