Roughly $1,000 a month in revenue from http://isitnormal.com . Expenses add up to around $300 a month for hosting on linode and paid moderators. Given traffic levels, I feel I should be able to do better than this somehow. Still searching for the best way to monetize all the super-weird (but interesting!) UGC content.
how did you promote/market this initially?
New content started to slowly trickle in. Eventually search engines found the existing content. That search traffic led to more submissions. Rinse, repeat.
Most of the traffic comes from search now. Apparently people search for "is it normal that I ____" or "is it normal to ____" a lot. I didn't really anticipate this when I started the site in late 2004, but I guess I got a bit lucky with the name in that regard. However, if I had to do it all over again I'd probably pick a subject matter that's easier to monetize. iPods and cars instead of fetishes and phobias.