Earlier quoted context omitted.
> It also happens to be the sole form of revenue all of the largest tech firms enjoy I don't think this is true unless you qualify it a bit. Apple, Amazon, Microsoft, don't make most of their money on ads. Even Google has other revenue streams.
> Even Google has other revenue streams. How long do they survive in their current form relying solely on them?
Uber discovered they’d been defrauded out of 2/3 of their ad spend
861–870 of 933 posts
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#862This is now at 700 comments, and no one is talking about the math in the Twitter "thread". Found no mention in the Twitter replies either. Is it just me or is the math hilariously off? [0]: "10% of $150M is $15M". Correct, but do we need a screenshot of a calculator for that, let alone Google? (why do people rely on an internet connection and Google for this?) [1]: Talking about "2/3", but putting in "0.75". So which…
> why do people rely on an internet connection and Google for this? It's faster than opening a dedicated calculator program. If you're in a browser already, just ctrl-t and type your equation.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#863Earlier quoted context omitted.
First, care to define your terms? Second, inefficient relative to what? Third, so far, what you've written here looks like a rant, not a predictive theory nor a powerful explanatory theory. Would you like to quantify your claim? Or at least make it more precise? As it is, I don't think it advances your argument. I'm interested in strong logic, data, explanations, and persuasion. I see none yet.
> Second, inefficient relative to what? The sad thing is it's not inefficiency relative comparable things. But anyone that has worked at these places or sold B2B to them just knows it on intuitive level that they are garbage, and need a heavy sedative to think there are no alternative. > not a predictive theory nor a powerful explanatory theory It's not. It's about letting go of some efficient market ideal and then f…
Elaborate on your reasoning here? While I can maybe imagine a more centralized food preparation system being more efficient, the currently growing market solutions (DoorDash, etc.) are certainly not, and I can't think of a system in which transporting clothing somewhere for someone else to clean would be more efficient than an in-home washing machine. The wasted energy alone would be colossal.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#864Not everyone in the industry is fraud, not everyone in the industry is a huckster. But most of the industry is people talking up their game and creating a facade, from Brand CMOs to Pubs gaming their performance numbers. Fraud can be reduced, but few want to engage in the rigor and even less want to recognize actual/validated performance when the current fiction suits their purposes more easily.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#865Earlier quoted context omitted.
If anything, FB ads were worse than useless for my business, all they attracted was 90% fraud. Looking at what business Ozonetel is in (i.e. sales are directed towards business owners), I'm not suprised FB ads were also worthless for you. I get the sense FB ads are really only good for things a consumer might impulse buy (e.g. clothing, games, small gifts, etc.) but anything where the user is probably going to do som…
Facebook ads are the worst from a users perspective. I bought a floor mat through them once and for the next week all the ads were for floor mats. I just bought one I’m not interested in buying another. I bought a PC chair recently with my credit card, now I see a bunch of ads for PC chairs, again, I don’t need another one.
Now, when the ads begin predicting what I would want the next day—that's when I start worrying.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#866Earlier quoted context omitted.
If anything, FB ads were worse than useless for my business, all they attracted was 90% fraud. Looking at what business Ozonetel is in (i.e. sales are directed towards business owners), I'm not suprised FB ads were also worthless for you. I get the sense FB ads are really only good for things a consumer might impulse buy (e.g. clothing, games, small gifts, etc.) but anything where the user is probably going to do som…
Reading this thread I really start to feel people don't understand what fraud is. You shouldn't be calling it fraud when in the next paragraph you say that FB does work for impulse buys and not "ozonetel" Just because your ads didn't convert, or 90% of the traffic you buy didn't convert, doesn't make it fraud. Fraud is malice, with the intention to defraud someone and not deliver what you promise, with intent. This i…
The general user quality you get from Facebook Ads is atrocious.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#867Earlier quoted context omitted.
Yup, this is the problem. There is no centralised log of what people bought, which is what you'd need to actually fix this problem.
A good argument, but it happens on Amazon when the search, research, and purchase were all on Amazon.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#868Earlier quoted context omitted.
Amazon enjoy that kind of thing too. Look at a product page, Amazon ads become for that product or similar ones. Buy it, and... they still want me to buy another one. And they wonder why people use ad blockers...
I've seen the theory floated that people return so much stuff that shortly after buying a thing you are indeed most likely to buy another, slightly different one of the same kind, and that explains the weird categories where it happens. (and for lots of things Amazon sells recommending similar items does make some sense, although I would expect a bigger spacing in time sometimes.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#869Earlier quoted context omitted.
Yup, this is the problem. There is no centralised log of what people bought, which is what you'd need to actually fix this problem.
A good argument, but it happens on Amazon when the search, research, and purchase were all on Amazon.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#870Earlier quoted context omitted.
I use google for maths because it's the fastest thing I can get to and TYPE my maths in without having to open a new application. You can even just type it in the search bar of Chrome/Edge and see the result immediately
Both Windows and macOS support calculations in their respective system-wide search bars (Win key on Windows vs Cmd-Space for Spotlight on macOS). They both support pretty cool stuff like sqrt(9), 13^37, but Spotlight edges it slightly by also support bit shifting like 1 << 10 == 1024.