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After spending $57M on Facebook ads, I was kicked off

jordan-shared.medium.com

41–50 of 322 posts

Re: After spending $57M on Facebook ads, I was kicked off

#41
Looking at shared.com content - If I was forced to guess what might justify this apart from an FB screw up, is that while no single post breaks FB rules. The quantity that they are posting now breaks a new FB policy and that shared.com is seen as producing huge quantities of low quality, click bait content that FB see as 'polluting` their platform, leeching away users/ad viewers.

That is just a guess.

Re: After spending $57M on Facebook ads, I was kicked off

#43

Earlier quoted context omitted.

what do you have in mind other than Facebook and Google as online advertising (actually any advertising) that has the same reach?

believe it or not, advertising existed before 2010.

and then there was a massive revolution in the way that people consumed content, and now FB and Google account for the vast majority of advertising consumption (not spending: consumption)

Re: After spending $57M on Facebook ads, I was kicked off

#44
post #25

Earlier quoted context omitted.

The ~$60million is over 15 years, so it's about $330k/month on average, which is still a very substantial amount of money, but at "Facebook scale" this is pocket money you find in the sofa; their revenue is about $5.8 billion a month . For Facebook, the effect is like refusing to serve a customer their coffee at a coffee shop. I suppose that's the real problem with these kind of issues; you see the same on e.g. YouTu…

$330k/month means that you could have multiple employees specifically and solely tasked with managing this one account. It is not a small amount by any means.

Not true at all. 330k a month might at best get you one representative who has a book of business around 75-100 accounts.

Re: After spending $57M on Facebook ads, I was kicked off

#45
>Freebies has been plagued by recent ad violations suggesting they are not following policy for dating ads. Freebies has never run a dating site, nor has it advertised for dating sites on Facebook. The CEO of Freebies, Mike Debutte, tried in vain to reach out to Facebook for help in appealing the supposed violations that are causing major disruptions and loss of revenue to our business. It was frustrating and handicapped the business, but it had become the cost of doing business on Facebook, so we just kept doing the best we could to continue to grow the business.

Isn't this the explanation? I get that they disagree with the substance of the violations, but it doesn't sound like this came out of nowhere like the headline claims. They were repeatedly flagged for ad violations, then their pages were shut down when they ignored these as the "cost of doing business".

Re: After spending $57M on Facebook ads, I was kicked off

#46
post #32

Earlier quoted context omitted.

The author is fully dependent from FB. He cannot bite the hand that feeds him. I think it’s a smart move to reach the front page of HN before taking this to court.

If he’s been kicked off their network, does he have anything to lose by biting the hand that used to feed him?

I think the idea is that they might be more likely to reverse the discussion in response to a forum discussion than to being served legal papers.

Re: After spending $57M on Facebook ads, I was kicked off

#47

Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.

I agree with you. When the issue of Apple's anti-competitive behaviour comes up on HN, it is always rebuffed by saying Apple does not have a monopoly—its US share of smartphone market is merely 40%. This is demonstration that you don't need a 100% market share to act anti-competitively. Facebook and Google each have less than 30% market share in ad spend in the US.

Re: After spending $57M on Facebook ads, I was kicked off

#48
post #26

Be happy they did, you can now build a better a world by stopping feeding facebook. Put your money somewhere else.

I uninstalled the app a couple weeks ago. Amazing positive difference in my mental health and focus.

Now to kick my HN habit...

Re: After spending $57M on Facebook ads, I was kicked off

#49

Earlier quoted context omitted.

Facebook and google are not the only places to advertise.

Sorta. Where else would you advertise if you’re specifically trying to reach people who are doing web searches for your product category?

To be fair, ads on Facebook aren't generally appearing in response to searches. But there are plenty of high value lower traffic options, such as specialized blogs and newsletters that have audiences fitting your target market - you have to work to find and work with them but at a certain scale it makes sense (at "I have $57m to spend on ads" scale, potentially not).

Re: After spending $57M on Facebook ads, I was kicked off

#50
post #29

It’s hard to understand that a business partner for 15 years and after dozens of millions of dollars spent can kick you in the @@s and ghost you without any explanation. This kind of behaviors from large corporations have to stop.

Bit of a stretch to call Facebook a "partner" to _any_ business. They're racketeers and building a business on the back of them is frankly insane.

If you pay such a large amount of money I think “partner” should be the right word... but you are right, they don’t deserve that. May be “cannibals” is more appropriate.
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