It’s hard to understand that a business partner for 15 years and after dozens of millions of dollars spent can kick you in the @@s and ghost you without any explanation.
This kind of behaviors from large corporations have to stop.
After spending $57M on Facebook ads, I was kicked off
11–20 of 322 posts
Re: After spending $57M on Facebook ads, I was kicked off
#12Most likely, one of your competitors negotiated a deal where you were deplatformed as a condition. $57M over 13/14 years, or $100M right now... easy choice for Facebook.
Sounds like something that could be tortious interference but how could it ever be proven unless someone on the inside talks? The absoluteness of the communication cutoff certainly makes it seem like Facebook has something they want to ensure doesn't have any possibility of accidentally leaking.
Re: After spending $57M on Facebook ads, I was kicked off
#13Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.
Facebook and google are not the only places to advertise.
Re: After spending $57M on Facebook ads, I was kicked off
#14Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.
I’m curious why the author didn’t take this to court?
Perhaps it can evolve into a class action lawsuit. That would teach FB and other FAANGs.
Re: After spending $57M on Facebook ads, I was kicked off
#15Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.
Facebook and google are not the only places to advertise.
Sorta. Where else would you advertise if you’re specifically trying to reach people who are doing web searches for your product category?
Re: After spending $57M on Facebook ads, I was kicked off
#16Most likely, one of your competitors negotiated a deal where you were deplatformed as a condition. $57M over 13/14 years, or $100M right now... easy choice for Facebook.
Is that really the most likely?
I'd suggest it's much more likely that they tripped some automated spam protection or a moderator thought they looked suspicious, than there's a conspiracy against the company by a competitor.
That conspiracy would be of a high reputational risk to Facebook and the competitor, and would have a paper-trail in contracts that guarantee Facebook that ad revenue for the deplatforming.
It seems highly unlikely to me, as much as I believe Facebook to have poor moral standing.
Re: After spending $57M on Facebook ads, I was kicked off
#17Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.
Facebook and google are not the only places to advertise.
Please enlighten us. Porn networks do not count.
Re: After spending $57M on Facebook ads, I was kicked off
#18That is a serious amount of money. Are Facebook ads really that effective? The final paragraph makes me sad - this company is entirely at the mercy of Facebook.
> The final paragraph makes me sad - this company is entirely at the mercy of Facebook.
The content is up, go read. Shared.com, fun.shared.com, see if you would ever want their headlines in your news feed.
Re: After spending $57M on Facebook ads, I was kicked off
#19Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.
I’m curious why the author didn’t take this to court? Perhaps it can evolve into a class action lawsuit. That would teach FB and other FAANGs.
The author is fully dependent from FB. He cannot bite the hand that feeds him. I think it’s a smart move to reach the front page of HN before taking this to court.
Re: After spending $57M on Facebook ads, I was kicked off
#20I cannot wrap my head around how that could even be possible? They mention they had FB representatives physically received at their offices. Couldn't they join those directly? I expect that if you spent 57 mio $ in any business, the minimum would be to have a direct telephone contact with a sales rep / account manager and to review the relationship quarterly.
They do say that they no longer have that avenue in the article:
> I have visited their offices and have hosted their representatives at mine. I still cherish my relationships with all of them.
> Over the past few years, however, the lines of communication have gone dark. Instead of our trusted Facebook partners, we found ourselves trying to communicate with 3rd party contractors who didn’t always share our goals and objectives or understand our business. There was little interest in helping us understand new Facebook policies or what we were expected to do to comply with them.