After spending $57M on Facebook ads, I was kicked off
jordan-shared.medium.com
After spending $57M on Facebook ads, I was kicked off
1–10 of 322 posts
Re: After spending $57M on Facebook ads, I was kicked off
#2$60 millions for 25 million fans? Gosh that seems like an abysmal ROI, unless your levels of engagement are through the roof.
Re: After spending $57M on Facebook ads, I was kicked off
#3That is a serious amount of money. Are Facebook ads really that effective?
The final paragraph makes me sad - this company is entirely at the mercy of Facebook.
Re: After spending $57M on Facebook ads, I was kicked off
#4[deleted]
Re: After spending $57M on Facebook ads, I was kicked off
#5Another sign that several FAANGs exist as a monopoly. When you're so big that you can provide effectively no customer service to a customer spending in the 10s of millions (and they have no competitor they can go to afterwards) there's a problem.
Re: After spending $57M on Facebook ads, I was kicked off
#6Most likely, one of your competitors negotiated a deal where you were deplatformed as a condition. $57M over 13/14 years, or $100M right now... easy choice for Facebook.
Re: After spending $57M on Facebook ads, I was kicked off
#7I seriously hope these guys get their pages re-instated. Crazy that Facebook would ban their personal accounts as well. I wonder if they have decided that the concept of "sharing" something is redundant with Facebook's own features, so they decided to wipe it out. Shame on FB.
That said, I don't know of many "small businesses" that can pull $52m in ad spend, even if it's over 20 years ;)
Re: After spending $57M on Facebook ads, I was kicked off
#8Platforms like Facebook can be an avenue to a great revenue stream but we've seen time and time again they can be capricious, passive aggressive, and tone deaf. Some day all of this will catch up to them but in the meantime, being dependent on any one platform for your survival is like playing Russian Roulette with an automated gun.
Re: After spending $57M on Facebook ads, I was kicked off
#9I cannot wrap my head around how that could even be possible?
They mention they had FB representatives physically received at their offices. Couldn't they join those directly?
I expect that if you spent 57 mio $ in any business, the minimum would be to have a direct telephone contact with a sales rep / account manager and to review the relationship quarterly.
Re: After spending $57M on Facebook ads, I was kicked off
#10fully in the hands of Facebook
Absolutely deserved. I hope others use this as an opportunity to learn and not make the same mistake.
(completely ignoring ads being a shady business anyways)