Earlier quoted context omitted.
We're probably not in your target market but most people here probably know anything marked with "ad" is very likely to contain malware and probably won't click it even if they think it goes where they want.
Google ads are just links to sites, there’s absolutely no malware.
Uber discovered they’d been defrauded out of 2/3 of their ad spend
731–740 of 933 posts
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#732Earlier quoted context omitted.
Prefacing this with an acceptance both that HN culturally has US management principles and that I've got no idea how to run a business... Why is it an initial assumption that customer acquisition and ad spend are linked short or even medium term? That doesn't seem right. When I see an ad for washing machines it doesn't make me run out and buy a washing machine. It gets me familiar with Samsung the brand so in 6-12 mo…
Don't know how much of that is true as I am not a practitioner but when I was studying marketing we were taught this (continuous brand awareness reinforcement) only works for FMCG.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#733Earlier quoted context omitted.
Prefacing this with an acceptance both that HN culturally has US management principles and that I've got no idea how to run a business... Why is it an initial assumption that customer acquisition and ad spend are linked short or even medium term? That doesn't seem right. When I see an ad for washing machines it doesn't make me run out and buy a washing machine. It gets me familiar with Samsung the brand so in 6-12 mo…
Don't know how much of that is true as I am not a practitioner but when I was studying marketing we were taught this (continuous brand awareness reinforcement) only works for FMCG.
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#734Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#735We did a similar kind of experiment some time back and found both FB ads and Google ads were doing jack shit for us. Google was better. FB ads were absolutely useless. So we stopped our ad spend. We observed no change in our customer acquisition. Another way these ad engines extract money out of you is by allowing competitors to bid for your brand name keyword. Try searching for Ozonetel on Google. There will be six…
> searching for Ozonetel on Google. There will be six competitor ads and then our website will show up :) Tried it. One ad. From ozontel.com
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#736Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#737We did a similar kind of experiment some time back and found both FB ads and Google ads were doing jack shit for us. Google was better. FB ads were absolutely useless. So we stopped our ad spend. We observed no change in our customer acquisition. Another way these ad engines extract money out of you is by allowing competitors to bid for your brand name keyword. Try searching for Ozonetel on Google. There will be six…
> For ex, one ad network launched “battery saver” style apps in Google Play, giving them root access to your phone. > When you type the word “Uber” into your Google Play, it auto-fires a click to make it look like you clicked on an Uber ad and attribute the install to themselves. Isn't above an example of a criminal intent of deliberate fraud?
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#738We did a similar kind of experiment some time back and found both FB ads and Google ads were doing jack shit for us. Google was better. FB ads were absolutely useless. So we stopped our ad spend. We observed no change in our customer acquisition. Another way these ad engines extract money out of you is by allowing competitors to bid for your brand name keyword. Try searching for Ozonetel on Google. There will be six…
If anything, FB ads were worse than useless for my business, all they attracted was 90% fraud. Looking at what business Ozonetel is in (i.e. sales are directed towards business owners), I'm not suprised FB ads were also worthless for you. I get the sense FB ads are really only good for things a consumer might impulse buy (e.g. clothing, games, small gifts, etc.) but anything where the user is probably going to do som…
Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#739Re: Uber discovered they’d been defrauded out of 2/3 of their ad spend
#740https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...