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URL shorteners set ad tracking cookies

ylukem.com

31–40 of 213 posts

Re: URL shorteners set ad tracking cookies

#31
I am not surprised. URL shorteners will try to monetize eventually. One way is to support ad networks, other is to show ads and videos before navigating to the target URL. I am 100% sure TOS allow it since the beginning.

As far it seems to be a grim future, it is almost only way they can monetize. Otherwise they will close their businesses rendering millions of URLs broken, what I think is the future that is too easy to predict.

Re: URL shorteners set ad tracking cookies

#32
post #20

Earlier quoted context omitted.

I did that for a while with a short domain I used to own (urlb.at). Then ended up regretting it and shutting it down. I eventually decided that URL shorteners were a terrible idea for the web and that I wanted the 'actual' URLs out there.

> Then ended up regretting it and shutting it down. Care to elaborate?

I assume because it creates/introduces an arguably unnecessary point of potential future failure.

Re: URL shorteners set ad tracking cookies

#33
post #28

Wasn't the primary use of URL shorteners to compress a given URL in order to reduce the character count? Given today's Twitter, what are they still used for besides visual convenience? Do youtu.be, t.co, fb.me and dlvr.it next!

Well, click tracking and click counting come to mind.

Re: URL shorteners set ad tracking cookies

#34
post #28

Wasn't the primary use of URL shorteners to compress a given URL in order to reduce the character count? Given today's Twitter, what are they still used for besides visual convenience? Do youtu.be, t.co, fb.me and dlvr.it next!

My company uses them in its print assets like billboards, posters, and transit ads.

I see them all the time in commercial text messages, like from things I've subscribed to, or delivery alerts so I can track the pizza guy.

Re: URL shorteners set ad tracking cookies

#35
post #19
post #15

Of course they do? How would erst make money otherwise?

Consider "commoditizing the complement" ( https://www.gwern.net/Complement ) e.g. a news site making their content linkable through social media for ad revenue at the actual page.

Wow never heard of that, thanks!

This is one of the thousand reasons that I don't think capitalism will be viable beyond 10-20 years from now. The endgame will be perfect monopoly - one global player in every niche of our daily existence. Slowly force-feeding us a diet of whatever is most profitable (whatever service encompasses the most dysfunction in exchange for money).

Off the top of my head, a better system might be one that seeks to eliminate dysfunction instead of profiting from it. Web browsers could provide short links to all websites by using a hashing function instead of an encrypted refcount. They could remove as many identifying bits as possible (like cookies). I like the direction that Apple and others are going, preserving less user data and letting less spill between unrelated websites.

The question of what all these advertisers will do once they're not allowed to track us is a big one. But my guess is that targeted advertising is not needed in the first place. They did just fine (arguably better) with demographics in the centuries before tech revealed our personal browsing histories.

Re: URL shorteners set ad tracking cookies

#36
post #28

Wasn't the primary use of URL shorteners to compress a given URL in order to reduce the character count? Given today's Twitter, what are they still used for besides visual convenience? Do youtu.be, t.co, fb.me and dlvr.it next!

Text messages still use short links and carriers sometimes block by domain for links sent via A2P over their network.

Re: URL shorteners set ad tracking cookies

#37
post #19

Earlier quoted context omitted.

Consider "commoditizing the complement" ( https://www.gwern.net/Complement ) e.g. a news site making their content linkable through social media for ad revenue at the actual page.

Wow never heard of that, thanks! This is one of the thousand reasons that I don't think capitalism will be viable beyond 10-20 years from now. The endgame will be perfect monopoly - one global player in every niche of our daily existence. Slowly force-feeding us a diet of whatever is most profitable (whatever service encompasses the most dysfunction in exchange for money). Off the top of my head, a better system migh…

> This is one of the thousand reasons that I don't think capitalism will be viable beyond 10-20 years from now.

Hmm. You posted this from your phone or computer that was created by capitalism, from an OS created by capitalism, using a browser created by capitalism, to a message board for an organization who literally specializes in capitalism. While the original incarnation of the internet wasn’t created by capitalism, military funding and the inherent authoritarianism is probably not the ideal direction to return to. Yet you think all of this only has 10-20 years left?

Oddly, you express a preference for what Apple are doing instead, yet they are the single largest product of capitalism or any other economic system that the world has ever known, including Saudi Aramco. Capitalism just “cured” a pandemic faster than anyone thought possible.

Now, it’s not without its issues, but all of the evidence seems to suggest that we maybe ought to think twice before abandoning it and probably killing hundreds of millions of people (again).

Re: URL shorteners set ad tracking cookies

#38
post #28

Wasn't the primary use of URL shorteners to compress a given URL in order to reduce the character count? Given today's Twitter, what are they still used for besides visual convenience? Do youtu.be, t.co, fb.me and dlvr.it next!

> Given today's Twitter, what are they still used for besides visual convenience?

Data analytics - basically you spread out different shortened links on your campaigns / media, so you can track effectiveness while at the same time the user does not have to manually type in cryptic characters.

Re: URL shorteners set ad tracking cookies

#39
post #28

Wasn't the primary use of URL shorteners to compress a given URL in order to reduce the character count? Given today's Twitter, what are they still used for besides visual convenience? Do youtu.be, t.co, fb.me and dlvr.it next!

No, the primary point was always to add UTM trackers to the URL. That’s why companies kept using them after Twitter introduced t.co.

Re: URL shorteners set ad tracking cookies

#40

Earlier quoted context omitted.

Wow never heard of that, thanks! This is one of the thousand reasons that I don't think capitalism will be viable beyond 10-20 years from now. The endgame will be perfect monopoly - one global player in every niche of our daily existence. Slowly force-feeding us a diet of whatever is most profitable (whatever service encompasses the most dysfunction in exchange for money). Off the top of my head, a better system migh…

> This is one of the thousand reasons that I don't think capitalism will be viable beyond 10-20 years from now. Hmm. You posted this from your phone or computer that was created by capitalism, from an OS created by capitalism, using a browser created by capitalism, to a message board for an organization who literally specializes in capitalism. While the original incarnation of the internet wasn’t created by capitalis…

Ah yes, “you dislike Society yet you contribute to it in someway, I am so smart”.

The classical Sciences and Arts were all founded and developed under “divinely ordained” Monarchies. I suppose that would’ve been a fantastic case for conserving that system for you?

Have you thought that maybe all those material accomplishments made under capitalism have less to do with the system itself and more to do with the fact it’s the only one around? Pretty sure many of today’s tech is founded as much on innovation that came out of Soviet labs as anybody else’s.

Also, incidentally, current day capitalism is at the beck and call of one of the last remaining communist countries. Just a curiosity.

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