This is really cool. $25 is quite impressive too. A GPS would be killer though. But doesn't quite scratch the itch that I've got for a higher level open source wearable or tablet (think IP67 Raspberry Pi tablet or watch) The key is that like this watch, the hardware is done and "consumer" ready.
My fitbit charge 4 has gps, but what's it good for? I look at my runs and it shows a circle. I guess if I were out hiking it could be pretty nice to see where I've hiked. But that seems like such an edge case for 97% of people.
You could also use it as a bike speedometer or a running pace monitor.
(Though, the battery may be too small for all these use cases.)