Earlier quoted context omitted.
I myself am convinced that brand recognition is on borrowed time - that is, recognition of old brands may still work as useful filter, but new quality brands will be near-impossible to establish. The reason for that: we're being DDoSed with brands on e-commerce sites. For an increasing amount of product categories, you're going to find 10+ "brands" on Amazon that are selling the same white-label garbage class product…
What you’re describing is exactly how brands work. The garbage brands will continue to cycle because there’s no reason to keep the brand name (in fact it’s better to change it so that people who got burned don’t know it’s the same). But the good brands are investing in the brand name and so they will stick around and you’ll start to recognize them. Look at a company like Anker. They operate in spaces filled with garb…
Is there a community which tackles this sort of problem alone? The best I have found so far is to find the community surrounding a type of product, especially on Reddit - there is a community around almost every interest imaginable - and figure out which brands they recommend, via search or just asking.
Often they even have advice in a stickied thread or wiki article.